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St. Lucia is beautiful...much more interesting topography than many other Caribbean islands--many are pretty flat and featureless...you've got hotels, a beach, and some palm trees. St. Lucia has the Pitons, which are gorgeous, dramatic mountains.
There's a lot less of the usual "big brand" hotels that you see everywhere, and many more unique, boutique luxury types of hotels (e.g. Body Holiday, Ladera, Hotel Chocolate, Jade Mountain).