Please register to participate in our discussions with 1.5 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
Commercials are made to attract people to settle for there service. They would definitely do any strategy to make the story realistic. Maybe it is one reason for them to have such for people to be loyal to them and not to shift to other service provider by unlocking their iPhone.
According to Stuart Elliott at the NY Times, here's the answer about script or no script. It's both:
The commercials, which use the phrase “It’s not complicated” to extol the virtues of AT&T’s wireless service, began with prepared scripts “just in case,” says Steven Schwadron, a spokesman for AT&T who is a senior vice president and partner at the Fleshman-Hillard division of the Omnicom Group.
“But the kids always came up with better unscripted answers to questions like ‘Why faster is better’ than we could ever write,” Mr. Schwadron writes in an e-mail. “It gave the spots a more natural feel and is one of the reasons why the ‘It’s not complicated’ campaign has been a such a success.”
The commercials are created by the Atlanta office of BBDO North America, part of another Omnicom agency, BBDO Worldwide.
I would think that the kids are actors. But I'm so over little kids selling adult products. Who was it that recently ran a lot of car commercials with little kids for spokes-people?
Please register to post and access all features of our very popular forum. It is free and quick. Over $53,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.
Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.