U.S. CitiesCity-Data Forum Index
Go Back   City-Data Forum > General Forums > Entertainment and Arts > TV
 [Register]
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
View detailed profile (Advanced) or search
site with Google Custom Search

Search Forums  (Advanced)
 
 
Old 01-29-2013, 07:23 PM
 
4,803 posts, read 9,014,488 times
Reputation: 8149

Advertisements

This series of commercials has some funny lines, but I wonder how much is scripted and how much is unscripted candid discussion with these kids.


AT&T TV Commercial - It's Not Complicated "Grandma" - YouTube
Quick reply to this message

 
Old 01-30-2013, 12:05 AM
 
31,384 posts, read 27,954,665 times
Reputation: 14801
Is there a diference?

Perhaps a better question would be is it scripted or not?
Quick reply to this message
 
Old 02-01-2013, 08:11 PM
 
10 posts, read 94,732 times
Reputation: 22
Commercials are made to attract people to settle for there service. They would definitely do any strategy to make the story realistic. Maybe it is one reason for them to have such for people to be loyal to them and not to shift to other service provider by unlocking their iPhone.
Quick reply to this message
 
Old 02-02-2013, 07:14 AM
 
Location: San Antonio, Tx
5,887 posts, read 6,081,739 times
Reputation: 6221
Im sure it's scripted, but the "Grandma" exchange is just classic.

"What's slow?"
"My grandma's slow"
"Would you like it better if she was fast"
"I bet she would like it if she was fast"

I hope that isnt clever editing that makes the kid's delivery so spot on.
Quick reply to this message
 
Old 02-03-2013, 06:33 AM
 
Location: Not where I want to be
4,799 posts, read 5,992,757 times
Reputation: 7530
Those kids are probably actors but the commercial seems to be improv.

They probably had different groups of kids sitting at the table with the guy just talking and then used the best footage for the commercial.
Quick reply to this message
 
Old 02-04-2013, 07:59 PM
 
Location: here
22,950 posts, read 24,767,250 times
Reputation: 26494
Quote:
Originally Posted by SabresFanInSA View Post
Im sure it's scripted, but the "Grandma" exchange is just classic.

"What's slow?"
"My grandma's slow"
"Would you like it better if she was fast"
"I bet she would like it if she was fast"

I hope that isnt clever editing that makes the kid's delivery so spot on.
I love this! Cracks me up!
Quick reply to this message
 
Old 02-21-2013, 03:10 AM
 
Location: Florida
251 posts, read 326,110 times
Reputation: 259
It's scripted but the kids are still great.
Quick reply to this message
 
Old 02-21-2013, 08:36 AM
 
Location: NW Philly Burbs
2,431 posts, read 3,791,013 times
Reputation: 3288
They ARE very realistic.

They also remind my of the type of skit you'd see on The Daily Show or The Colbert Report. I think Jon Oliver's done these types of mock interviews, with clever editing.
Quick reply to this message
 
Old 02-21-2013, 10:03 AM
 
111 posts, read 197,378 times
Reputation: 132
premise of using kids is similar to those ally bank commercials from a few years back.
Quick reply to this message
 
Old 02-21-2013, 11:29 AM
 
Location: NW Philly Burbs
2,431 posts, read 3,791,013 times
Reputation: 3288
According to Stuart Elliott at the NY Times, here's the answer about script or no script. It's both:

Quote:
The commercials, which use the phrase “It’s not complicated” to extol the virtues of AT&T’s wireless service, began with prepared scripts “just in case,” says Steven Schwadron, a spokesman for AT&T who is a senior vice president and partner at the Fleshman-Hillard division of the Omnicom Group.

But the kids always came up with better unscripted answers to questions like ‘Why faster is better’ than we could ever write,” Mr. Schwadron writes in an e-mail. “It gave the spots a more natural feel and is one of the reasons why the ‘It’s not complicated’ campaign has been a such a success.”

The commercials are created by the Atlanta office of BBDO North America, part of another Omnicom agency, BBDO Worldwide.
I would think that the kids are actors. But I'm so over little kids selling adult products. Who was it that recently ran a lot of car commercials with little kids for spokes-people?
Quick reply to this message
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.

Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.


 
Please update this thread with any new information or opinions. This open thread is still read by thousands of people, so we encourage all additional points of view.

Quick Reply
Message:
Over $99,000 in prizes was already given out to active posters on our forum and additional giveaways are planned!

Go Back   City-Data Forum > General Forums > Entertainment and Arts > TV

All times are GMT -6.

2005-2017, Advameg, Inc.

City-Data.com - Archive 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32 - Top