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Old 01-29-2013, 08:23 PM
 
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This series of commercials has some funny lines, but I wonder how much is scripted and how much is unscripted candid discussion with these kids.


AT&T TV Commercial - It's Not Complicated "Grandma" - YouTube
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Old 01-30-2013, 01:05 AM
 
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Is there a diference?

Perhaps a better question would be is it scripted or not?
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Old 02-01-2013, 09:11 PM
 
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Commercials are made to attract people to settle for there service. They would definitely do any strategy to make the story realistic. Maybe it is one reason for them to have such for people to be loyal to them and not to shift to other service provider by unlocking their iPhone.
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Old 02-02-2013, 08:14 AM
 
Location: San Antonio, Tx
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Im sure it's scripted, but the "Grandma" exchange is just classic.

"What's slow?"
"My grandma's slow"
"Would you like it better if she was fast"
"I bet she would like it if she was fast"

I hope that isnt clever editing that makes the kid's delivery so spot on.
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Old 02-03-2013, 07:33 AM
 
Location: Not where I want to be
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Those kids are probably actors but the commercial seems to be improv.

They probably had different groups of kids sitting at the table with the guy just talking and then used the best footage for the commercial.
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Old 02-04-2013, 08:59 PM
 
Location: here
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Quote:
Originally Posted by SabresFanInSA View Post
Im sure it's scripted, but the "Grandma" exchange is just classic.

"What's slow?"
"My grandma's slow"
"Would you like it better if she was fast"
"I bet she would like it if she was fast"

I hope that isnt clever editing that makes the kid's delivery so spot on.
I love this! Cracks me up!
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Old 02-21-2013, 04:10 AM
 
Location: Florida
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It's scripted but the kids are still great.
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Old 02-21-2013, 09:36 AM
 
Location: NW Philly Burbs
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They ARE very realistic.

They also remind my of the type of skit you'd see on The Daily Show or The Colbert Report. I think Jon Oliver's done these types of mock interviews, with clever editing.
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Old 02-21-2013, 11:03 AM
 
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premise of using kids is similar to those ally bank commercials from a few years back.
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Old 02-21-2013, 12:29 PM
 
Location: NW Philly Burbs
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According to Stuart Elliott at the NY Times, here's the answer about script or no script. It's both:

Quote:
The commercials, which use the phrase “It’s not complicated” to extol the virtues of AT&T’s wireless service, began with prepared scripts “just in case,” says Steven Schwadron, a spokesman for AT&T who is a senior vice president and partner at the Fleshman-Hillard division of the Omnicom Group.

But the kids always came up with better unscripted answers to questions like ‘Why faster is better’ than we could ever write,” Mr. Schwadron writes in an e-mail. “It gave the spots a more natural feel and is one of the reasons why the ‘It’s not complicated’ campaign has been a such a success.”

The commercials are created by the Atlanta office of BBDO North America, part of another Omnicom agency, BBDO Worldwide.
I would think that the kids are actors. But I'm so over little kids selling adult products. Who was it that recently ran a lot of car commercials with little kids for spokes-people?
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