At what point did car commercials stop advertising price? (commercial, on tv, cost)
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I have noticed this trend where they stopped focusing on the price of the vehicle. The commercials used to always end with an MSRP and/or lease price. But now they have gone away from that. Some of them dont even have the MSRP or lease price in the fine print anymore.
I know being the internet age and all its easily accessible info. But it still doesn't seem prudent to advertise a commodity that can range from 15-35k+ without even mentioning what it costs.
I have noticed this trend where they stopped focusing on the price of the vehicle. The commercials used to always end with an MSRP and/or lease price. But now they have gone away from that. Some of them dont even have the MSRP or lease price in the fine print anymore.
I know being the internet age and all its easily accessible info. But it still doesn't seem prudent to advertise a commodity that can range from 15-35k+ without even mentioning what it costs.
car commercials are about selling cars.its all about how fun it is to drive and great gas mileage.if car commercials reflected reality, we would see people getting speeding tickets ,paying outrageous repair bills getting flats, putting up with traffic ,aggressive drivers, trying to find parking spots, feeding parking meters.
of course they're not going to show the price, not when a cheap car now is $15k and a typical price is $25k.
I have noticed this trend where they stopped focusing on the price of the vehicle.
I think by law they would be required to give "price as shown". Since they are obviously going to show a car on TV with every option, it would be difficult to give the MSRP of the car, and then state that is not the car in the commercial.
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I see commercials advertising the manufacturer lease price (monthly) sometimes
but we have many local dealerships that advertise sale prices on specific models all the time. Just in the last couple of hours I saw one for the Jeep Patriot and another for Kia that showed prices.
If the commercial is aired nationally, it would be difficult to display the price, since prices vary by region of the country. The MSRP is uniform, of course, but the further you are from the port of entry or manufacture, the more money has to be tacked onto the price in order to offset the shipping costs. There's also those pesky "extra costs" that some dealers tack on, which can vary by dealer. If you see "15,000" advertised in a national ad but your local dealer charges 15,500, you're going to be sore at the dealer for "bait and switch" and false advertising, and the dealer's going to be sore at the manufacturer for advertising a price that the dealer can't deliver. Better to let the local dealer provide the price.
You don't see a purchase price too often because the prices are getting so high. But monthly lease prices are shown all the time. But even lease amounts are getting pricey, so they now say 'JUST $499 a month' or 'ONLY $349 a month' to make you think you're getting a super deal.
The words ''just' and 'only' are being used for many other services and products.
If the commercial is aired nationally, it would be difficult to display the price, since prices vary by region of the country. The MSRP is uniform, of course, but the further you are from the port of entry or manufacture, the more money has to be tacked onto the price in order to offset the shipping costs. There's also those pesky "extra costs" that some dealers tack on, which can vary by dealer. If you see "15,000" advertised in a national ad but your local dealer charges 15,500, you're going to be sore at the dealer for "bait and switch" and false advertising, and the dealer's going to be sore at the manufacturer for advertising a price that the dealer can't deliver. Better to let the local dealer provide the price.
This is the answer. Cars are have so many options these days. So the prices vary wildly. The manufacturers also dont want to cut into the accessory or "pesky add on" business of its dealers so it usualky refrains from pricing unless it is a loss leader or special ad car with a lease payment or msrp.
Manufacturers sometimes raise prices based on the price of raw materials or fuel even if nothing else about the car changes.
You don't see a purchase price too often because the prices are getting so high.
Showing my age:
It was kind of annoying when the majority of cars went over $10,000, because car ads began saying the prices in a new way: "Ten-nine-nine-nine" rather than "ten thousand, nine hundred, ninety nine". Now they just say numbers without the word "thousand" or even the "hundred" in it, trying to obscure or otherwise make the number sound lower than it is.
I have to laugh at how old I'm getting. The truck commercials now show things like "$3000 in savings!"
So I'm thinking, "wow! three brand for a Chevy Silverado. Sounds about right."
Then I remember I'm referencing 1960s prices. A damn base 2015 Silverado starts at about thirty-five grand!
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