A halloween pizza promotion depicting Sir Edmund Hillary dancing in a graveyard has upset those closest to him just 10 months after his death and has this morning been removed from the fast food chain's website.
The animation, by Hell Pizza, shows a mostly skeletal Sir Ed, flanked by Heath Ledger and the Queen Mother, emerging from graves to dance to Michael Jackson's song Thriller.
Sir Ed pizza ad 'bad taste' - New Zealand news on Stuff.co.nz