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Old 04-28-2012, 02:19 PM
 
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I am just wondering what makes a good mall?

My mall is working hard to secure financing for a movie theater.

The mall has a Macy's, Sear's, and the third anchor used to be a local dep store called Gottschalks but they are replacing that anchor with a movie theater. Do movie theaters really revive malls? The mall is in the heart of downtown.

Unfortunately, 3 miles east of the mall are low-income neighborhoods. This has caused problems for the mall.

Also, across the street is a shopping center with Big 5, Rite-Aid, and a vacant Mervyn's store. Forever 21 has not looked into the mervyns site but I am hoping once the movie theater goes in f21 will come in. Burlington Coat Factory would like to go in the Mervyn's site, but would want the developer to make $2mill in renevoations and the lease Burlington Coat Factory would pay would not cover the upfront investment. The only retailer who would want to go in the mall without any upfront renevoations is a store called La Supra.

Any suggestions for the mall? Will a movie theater change things?

Thanks
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Old 04-28-2012, 03:40 PM
 
Location: Michigan
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Movie theaters usually don't do much for a mall. They can be successful and add revenue to the mall, but in my experience, they hardly effect the overall traffic to the mall. In fact, a few malls I've seen have been torn down with just the theater left standing to operate on it's own.

IMO, most malls have passed their prime and any renovations or additions are only going to be a temporary fix. The trend is heading back towards street side retail and stores that aren't surrounded by massive parking lots.
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Old 04-28-2012, 04:15 PM
 
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The day of the mall is passing. Soon there will be sad articles about the halcyon days of the 1970s when everyone drove their big fancy cars to the shopping mall and how life was so much simpler then. A couple may be converted into museums where people can find out about 20th century consumer culture, but for the most part they will face the wrecking ball. As the American middle class shrinks, there will be fewer and fewer of these relics of the age of affluence.
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Old 04-28-2012, 05:55 PM
 
Location: Vallejo
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A bulldozer?

The high-end malls are actually sort of fun. Westfield San Francisco Centre is all right. It's not a bad place to grab a cup of coffee and people watch by any means, and there's some great views too.
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Old 04-28-2012, 06:13 PM
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Location: Long Island / NYC
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Quote:
Originally Posted by Malloric View Post
A bulldozer?
I know they're not expected to do as well as they used to; but I'm unsure posters think they're all going to die. Some types of shopping, at least in autocentric suburbia, work well in malls (clothes shopping, holiday shopping). Problem is too many malls are built. The trend seems to have be for malls to either go upscale or downscale.

Quote:
The high-end malls are actually sort of fun. Westfield San Francisco Centre is all right. It's not a bad place to grab a cup of coffee and people watch by any means, and there's some great views too.
Hmm. I don't think that sorta "urban shopping center mall" in the middle of a vibrant downtown has much in common with suburban-type mall surrounded by a sea of parking and not as connected to the rest of the area.

I remember Boston and Victoria (BC) had something similar. A bit sterile and seemed to attract tourists but both were pleasant. Midtown Manhattan has a mall that barely survived and lost most of its stores. There isn't much point to a mall; the whole Midtown area is one giant outdoor mall in a sense.
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Old 04-28-2012, 06:20 PM
 
Location: Vallejo
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Yeah. I just don't like typical suburban malls. Most of the ones around here appear to be doing pretty well, however, despite my thinking they'd be made better with a bulldozer.
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Old 04-28-2012, 08:58 PM
 
Location: North Baltimore ----> Seattle
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Seattle's downtown mall isn't bad, with a direct connection to the transit tunnel underneath. The mall in downtown Burlington Vermont is pretty good too.
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Old 04-29-2012, 01:01 AM
 
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Quote:
Originally Posted by animatedmartian View Post
Movie theaters usually don't do much for a mall. They can be successful and add revenue to the mall, but in my experience, they hardly effect the overall traffic to the mall. In fact, a few malls I've seen have been torn down with just the theater left standing to operate on it's own.

IMO, most malls have passed their prime and any renovations or additions are only going to be a temporary fix. The trend is heading back towards street side retail and stores that aren't surrounded by massive parking lots.
Well the plan is for the movie theater to draw people to that side of the mall.

And I agree with the poster that said malls tend to lean high-end or low-end.

Our mall is definitely leaning toward the low end.

Problem with our mall is that JCPenney's is in a stand alone big box center. I think JCPenney's did not want to move into the mall because they like their current spot. I still read though that a movie theater is more beneficial than a second department store.

There is only one movie theater with 10 screens in the area serving 135,000 population. So a movie theater is in need.
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Old 04-29-2012, 09:39 AM
 
Location: Michigan
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Retail practices don't really make sense to me, at least with suburban malls.

The problem is that your mall is already too big to serve the regional population of your town. As is the case in many metros, malls have over-retailed areas and have been replaced by single box standalone stores.

The theater seems like it would be a much need addition to the area, but JC Penny doesn't see any rationale in moving inside the mall if they get the same amount of traffic from being within the same area.
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Old 04-29-2012, 09:57 AM
 
Location: Pasadena, CA
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I grew up in Santa Maria and that mall is doomed - a decent traditional cbd was torn down to make way for that mall in the urban-renewal 70s. The demographics of Santa Maria all but ensure the mall will always be low-end.

Much more important to SMs future than a new movie theater in the mall is the downtown redevelopment plan
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