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I just read news of a planned lifestyle center off Dorothy Exchange in Grass Valley. A town of about 12,000 population in a county with 100,000 population. However, apparently there is a small amount of upper middle class and upper class living there and plans for growth. I'm also wondering how these centers can be "actual" lifestyle centers. I am thinking of El Dorado Hills Town Center. It's given the title of lifestyle center, has more population than grass valley, but doesn't have the tenets of a lifestyle center - gap, pottery barn, chico's, etc...
I just wonder if building in these small areas will really work?
Can anyone else think of examples of lifestyle centers opening up in small markets?
It's like a little lifestyle center with no name brand tenets in the middle of the country.
I bet that center will be what the grass valley lifestyle center will look like.
I can understand how outlet malls survive in small towns, usually requiring large amounts of space on the edge of metro areas along major highways.
Retirees/tourism.
Name brands aren't big in the foothills, never were and hopefully never will be. Bubble gum poppers on mommy's credit card isn't really the clientele that Murphys or Grass Valley is going for. It's mostly retirees, yippies. Most of those places are in population booms. Copperopolis grew by ~50% from 2000 to 2010 and has never had any shopping. Given, they got a bit giddy with the "town square" during the boom, but population is only going to continue to grow there.
Town Square was pretty well done. Grass Valley could go a little more retail. Town Square is really mixed use (retail, residential, professional, medical clinic coming soon). The residential was a nice addition and sold out while a lot of the retail was still empty the last time I was there. I looked at the Lofts as they're live/work when I was thinking of hanging a shingle. There just wasn't enough economy out there though.
I've noticed them popping up even in downscale areas. There's one Lifestyle Center in particular that has a liquor store, head shop, bail bonds, a family law practice, check cashing and payday loans, all anchored by a McDonalds.
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