News, Game Console Wars Rage: What A Difference $100 Makes.
Max Freiert (Compete) submits: Gamers have said it. Sales have proven it. Heck, Compete even showed it pre-launch: $600 is too much for a video game console. In July, Sony (NYSE: SNE - News) finally recognized this widespread belief and dropped the price of its 60gig PS3 to $500 last month.
This certainly hasn’t caused stock boys across the world to dust off the PS3 surplus with any sense of urgency (and probably won’t), but could $499 be the magical price point where a PS3 purchase becomes feasible?
Looking at online demand for the three next-gen consoles, that answer could be, “Yes…but only because I still can’t find a Wii” (Nintendo .
The chart below shows Compete’s estimate of weekly in-market video console demand based on the number of U.S. consumers observed shopping online for each console. July represented a month of positive growth in demand for all 3 consoles, but neither the Wii nor 360 experienced even half of the PS3’s (much needed) lift in shoppers.
Game Console Wars Rage: What A Difference $100 Makes: Financial News - Yahoo! Finance (broken link)
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