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Back in the 60s, my job title was 'secretary'; but by the time I retired in 2011, the same job was labeled Administrative Assistant. The job duties were basically the same (albeit with modern technology the tasks were not performed the same).
For some, the AA title makes them feel more respected at work. I never cared one way or the other...just keep giving me the paycheck.
Operator is now Customer Service Rep or sometimes Agent.
One company stopped using the term Supervisor and began calling them Coaches.
Computer Programmers are called Software Developers.
More terminology changes in the computer industry...the word User is being replaced with "The Business".. AKA..the business people that use the computers.
Ha..funny about the last two. I prefer the term software developer though because my primary focus when programming is software development/enhancement.
I've heard the words "the business" used to describe end users as well.
Our curriculum guides calls teachers facilitators and students are learning stakeholders now.
As in:
"The Facilitator will present the Power Point presentation while soliciting active input from the Learning Stakeholders. The Facilitator should ensure that all Stakeholders are engaged."
Our curriculum guides calls teachers facilitators and students are learning stakeholders now.
As in:
"The Facilitator will present the Power Point presentation while soliciting active input from the Learning Stakeholders. The Facilitator should ensure that all Stakeholders are engaged."
Facilitator, I can understand, but stakeholder?
My understanding is to be a stakeholder, one must pay for the education. Is this a private school?
I'd say it's because dressing up jobs with better titles makes all parties feel better about them. Or at least that's probably the perception and motivation behind such changes. That is of course not withstanding what might also be actual changes to job descriptions.
StockBrokers are now called Financial Advisor/Financial Consultant/ Wealth Manager etc etc etc
It is all the same thing. Trust me, ESPECIALLY if your "Broker" is older (above 40 or had their 7 prior to about 2001) they still call each others brokers and carry the term proudly depsite what they say when you are around.
I think because now most all secretary jobs require higher skills (Excel, Access, PowerPoint, budgets, HR, etc) and now typically require a Bachelor's degree. It's just a title to make people feel more important than a "secretary"
I worked as a Secretary...I mean Administrative Assistant to a big whig for a while and I can't tell you how many people look down on you for the title. A lot of them were fresh out of college or really old people that had worked there for 25 years. They all assume you're uneducated and just "the help"...it was disheartening but kind of funny considering I was more educated and made more money than the people looking down at me. They didn't know that since they didn't have access to the personnel files, but it made me smile at their ridiculousness.
Every so often they need to change job titles. Anything with "man" at the end had to be gender neutralized. Others just sounded old fashioned. Some were just slang anyway (disk jockey).
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