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Citing an article where the lede specifically says that people haven't heard of it doesn't really show that a lot of people have heard of it.
The article was written 6 months ago before anyone had heard of it. Since then, the company has been all over the news. Even more recently when they were evaluated at $4.x billion in a funding round.
Is it as popular as a consumer based product like Uber? No. Have people heard of it? Absolutely. The company is in headlines everywhere.
The engineer was foolish to post his name and the names of the companies that offered him the job. I can understand how Zenefits CEO was offended, here they offered him a job and he was doubting their company potential and what not.
The engineer was wrong to name the companies and the CEO proceeded with ego. He should have rescinded his offer privately instead of in a public forum. The engineer sounds like he is naive and the CEO sounds like he is a dbag.
I think the dude was stupid for posting the names of the companies in his question. I think he would have gotten the same responses without the consequence. The CEO's reaction was unprofessional, yet hilarious at the same time.
Offer should have been revoked in a qoura post asking who else wants to work there if the guy wanted to get his advice online, he can get the bad news as well after it goes viral.
It was unprofessional on both ends, so why is only one of them being called a jerk or worse?
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if the guy wanted to get his advice online, he can get the bad news as well after it goes viral. 
