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Could anyone give a pretty good description about what the job of "copywriter" entails? I am currently in college and writing fiction, and I'm just exploring different areas of the publishing industry to go into after I get my degree.
Could anyone give a pretty good description about what the job of "copywriter" entails? I am currently in college and writing fiction, and I'm just exploring different areas of the publishing industry to go into after I get my degree.
It simply means that you write copy for any one of a thousand different things: i.e. brochures, newsletters, seminars, presentations, advertisements, technical journals, policy manuals, etc. Many companies do not have the staff, time, or expertise to craft written copy for their literature. One of the best pieces of advice I can give you to this end is to create your own material first, then approach a company or companies that you would think could use it. If it doesn't sell, use it in your portfolio to impress other potential clients. Always, always, do some research on a particular company before approaching them. Good luck!
Could anyone give a pretty good description about what the job of "copywriter" entails? I am currently in college and writing fiction, and I'm just exploring different areas of the publishing industry to go into after I get my degree.
Some copywriting goes into taglines, positioning statements, etc..
A big market for copy is catalogs, writing brief but catching,descriptives about a product.
Ad agencies use them, and if you get enough work with branding, etc., you can make a name for yourself.
No offense to the resume writers, but in the marketing/ad world, resume writing is not considered to be copywriting, just to clarify.
You're welcome. It wouldn't hurt to snag a course or two in marketing or sales. It is a big part of doing your own writing gig. Be prepared to send out approximately one to two hundred proposals before nailing a good writing job.
Do you know anyone who is a copywriter? it sounds like it would be a fun job I just wonder if you can make any money at it?
Or
Are you or anyone you know a professional writer or any kind? if so do you make good money?
Thanks!
I am. I work as a freelancer with clients all over the country. It's a great job and, at $100 an hour, the money is good. What's more, if you work with a lot of different clients, you get to do something different every day. Advertising is a far better-paying industry than magazine publishing, which is the writer's equivalent of a Viking longship. Not that some magazine writers aren't well-paid, mind you, but on average they're paid a pittance for the privilege of working for a magazine. Meanwhile, a top-notch agency copywriters typically earn $80-$100K. Sometimes more.
That being said, you really need to work on the agency side before you freelance, the way I did for fifteen years. The best way to get in the door is by going to The Portfolio Center in Atlanta, a kind of private postgraduate training for would-be creatives. If I had known about it when I was first starting my job, I would have gone like a shot.
Nebulous1, great feedback and very supportive but how do you feel about ad copywriting right now? Do you think you have any good (ones) classified ads left inside you? I need about 25 smashing classified ads all different-20 words or less that will have great pulling ability for a print ad campaign that I am about to execute shortly; I need help. I dabble a bit but not well enough to waste good money experimenting with it. What say you?
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Are you or anyone you know a professional writer or any kind? if so do you make good money?
Dear RWB,
It's not a job where you can make money. In case you haven't noticed, newspapers, magazines, public relations companies and advertisers, are ALL laying people off right now, so there's a huge pool of talented writers out there who are looking for work. What's more, writing is a skill that takes years to develop; it's not really a field you wake up one day and decide to go into. And good writing entails lots of researching and rewriting and reworking. It's hard work for a pittance.
Sorry to be so negative, but it's a pretty not-happening field right now. Nobody is hiring.
Do you know anyone who is a copywriter? it sounds like it would be a fun job I just wonder if you can make any money at it?
Or
Are you or anyone you know a professional writer or any kind? if so do you make good money?
Thanks!
I've been a Writer for 18 years in various venues. As of late (until I was let go) I was a Marketing Writer for a technology company. The pay is excellent if you have the right skill set.
Uh . . . don't think so. Otherwise, my work wouldn't be non-stop.
If you take a resume written by the ordinary person and place it against one revised by a Professional Resume Writer, you would be surprised.
This is VERY true. I write my own resumes, but I'm a Writer by profession. I'll still bet a certified resume writer could really dress mine up quite a bit. As others have said, copywriting and resume writing are two distinctly different specialties, although resume writing is about Marketing.
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As others have said, copywriting and resume writing are two distinctly different specialties, although resume writing is about Marketing.
