I say lower your expectations. It holds true for anywhere. Especially the Baltic countries though.
The economical situation in the Baltic countries is terrible right now and will only get worse. Much of their "wealth" was based on Swedish money pouring in. It's superficial. A few fancy malls does not make a western country.
"Recently the position of Swedish and Finnish enterprises in Estonia has slightly weakened but the majority of the investments still come from those countries. Sweden occupies the first place (54.5% of the direct investments) through the ownership of Estonia's largest banks (Hansapank and Ühispank), and Swedish investments can also be seen in the telecommunications sector and numerous other projects." Source:
Estonica : Economy : Foreign investment
Most male tourists are attracted to the Baltic countries because of the women. It's the truth. Search for Pål Hollender's documentary "Buy Bye Beauty".
Estonians are a bit cooler and more Nordic-like than the Latvians and Lithuanians. In my experience Lithuania is worst in terms of how they cheat foreigners. Particularly taxi drivers. It doesn't matter even if you can pass for a local. They will soon understand you're foreign. Ukraine is the same. We're not talking about Austria or Norway here.
I believe there was another thread about Estonians.