Food City is my store. Many people say it is more expensive. I have to disagree every time i hear that because they are very reasonable with the prices. The thing is, there are usually 2 to five different prices and brands on one product; from the "great value" brand to the name brand. That gives me more choices to choose from, and they carry more organic products as well. Quality matters, and by the way, most Food City brands are very high quality; but I do choose organic much quicker; and wish the Food City brand could go completely organic, in respect of our Earth and our health. I would buy a lot more of that brand. They also put their organic foods, on sale a lot; bogo sales save me. I also would be more dedicated to the store if the whole store went organic. Gmo's are killing us...and contributing to unspoken casualties and birth defects to our descendants. Food City employees are a fresh smile every day; and I especially love the sweet lady at the deli; Teresa who sales bread out front a lot. Not to mention, the managers all are fabulous with the way they handle customer service.