Business Profile for East Grand Rapids, Michigan
14 Million Businesses in
14 Million Businesses in
|Business name:||11 Plates Consultancy|
|Address:||2214 Argentina Dr., SE
East Grand Rapids, Michigan 49506
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|Description:||11 Plates exists for the sole purpose of helping businesses that understand and appreciate a retail approach to their success. That means they want to build their business with a one-on-one care of their customers.
Because we use special, proprietary tools with great success, most of our clients ask that we don't tell people that we have worked with them. Suffice it to say, we have done major projects for one of the top five retailers in the country, and for Celebration! Cinema, the largest movie theater chain in Michigan.
We have done a major project for one of the largest school districts in Michigan as well as automotive OEM manufacturers.
We have worked with large restaurant chains and as well as The Weather Channel.
We have also done a lot of very good work for small, local, one or two location boutiques.
11 Plates is a unique business because we are driven by the conviction that your success doesn't come from mastering one discipline at a time but from truly understanding how all of the elements of your business work together to support each other. Did you know for instance that an average direct mail marketing piece will get only about a 0.5% response, but that that soars to 14% when the mailing is followed up with a phone call? This is just an example how two elements can work together to maximize each other. Imagine how that can work on a larger scale with branding, marketing, display and advertising complimenting each other in ways most people don't appreciate.
We are named for the juggling act where spinning plates are balanced atop thin polls. (Just Google "spinning plate" images for a reminder if you need it.) If you are like most business owners you get that analogy immediately, because you feel it in your daily life. You are constantly running from one discipline to another: running an ad, changing display, training the sales force, and in the meantime getting dogged by all the things you want to do but can't.
Eventually, your day is reduced just trying to get caught up. You have little or no time to plan how to change your business so that you're not just fighting the same old battles day after day. Instead of winning you are treading water; instead of figuring out how to turn bad weather, a bad location or a bad economy to your advantage, you get overwhelmed by them.
Our office hours are 8:00am to 6:00pm Eastern Time. Please give us a call because often times all you need is a little inspiration, motivation and information...and we gladly provide that for free.