According to Tourism Toronto, visitors made an estimated 20.2 million trips to Toronto in 1997—44 percent from elsewhere in Ontario, 14 percent from Canada's other provinces, 27 percent from the United States, and the rest from overseas. Of these visitors, 37 percent came for pleasure trips, 32 percent were visiting friends or family, 23 percent came on business trips, including conventions, and the remainder were unclassified. Total direct visitor expenditures in 1997 totaled Can$4.96 billion. The city's 32,250 hotel rooms had a 72 percent occupancy rate.

Toronto's major convention and exhibit facilities include the National Trade Centre (101 square meters/1,086 square feet of marketing and exhibit space), Toronto Congress Centre (46 square meters/500 square feet), International Centre (43 square meters/468 square feet), and Metro Toronto Convention Centre (43 square meters/460 square feet). In 1997, 911 meetings, conventions, and trade shows were held in the city, with an economic impact of Can$1.086 billion.