Nightlife in America: bars, taverns and clubs

Pavel Prikhodko, Ph.D. Machine Learning

The American bar, tavern and nightclub industry generated $24.35 billion in income in 2015. It grows slightly each year; in comparison, the revenue of the industry was only $19.14 billion in 2003. By the end of 2016, the industry’s revenue will be approximately $25 billion according to a forecast published on In 2017, the income of U.S. bars and nightclubs is forecasted to reach $25.74 billion.


Beers and ales are amongst the most popular drinks in American bars, taverns and nightclubs. Thus, sales of beer and ale accounted for 42 percent of the market in 2012. About 30.6 percent of sales were generated through the sales of distilled spirits. In 2012, meals and non-alcoholic beverages made up about 11.2 percent of the market. Sales of accommodation services, cigarettes, rentals and packaged liquor generated only 7.8 percent. Wine sales comprised over 7 percent of the total.


In 2012, a total of nearly 196.9 million barrels of beer were sold. The number was a bit smaller in 2011: 195.8 million barrels. In 2010, the total number of marketed barrels was almost 194.7 million, compared to 193.3 million in 2009. The highest number was sold in 2007: 198 million barrels of beer.


If we examine the average revenue per employee in the U.S. nightlife industry, we see that each employee generated about $62,080 in 2012. In 2013 and 2014, the average revenues per employee amounted to $64,080 and $66,220 respectively. In 2015, this amount grew to $68,490. In 2016 and 2017 the revenues per employee in U.S. bars, taverns and nightclubs are projected to reach $71,370 and $74,540 accordingly.


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About Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning

Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.

In his free time, he enjoys being with his family.

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