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Welcome To Case's Column

Let me say a big welcome to all of you for joining me here. I'm going to call these blog meetings Case's Column. I wanted to use "Corner", but that was already taken. Since 2008, it's been a real privilege to come on here and share some of my life with you, and it's a big world where we live.

In these blogs, I'll just speak whatever is on my mind, but we will be playing within the rules here. I may pick a particular topic, point out an event, or shoot the breeze. I'm a little bit of an essayist at times, so I'll just speak what's on my mind, and I might tell a story or two. Or, I might spew out an opinion or three. There will be some serious moments, some tender, some poignant, but there will also be those moments that you'll just bust out laughing. But, hopefully, everything will be in good fun here. And, of course, there's a place below for your comments and thoughts as we go along here. So feel free to join me for the ride -- I sure as heck hope I'm doing this right and not making any mistakes.

Thanks for taking your time in reading Case's Column. Hopefully, you'll enjoy being entertained by it as much as I've enjoyed putting these writings together. And thanks for the time you spend in City-Data.com, where it's great to be alive!



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Windmills Swept Away?? Lubbock May Be In For A New Image

Posted 08-23-2023 at 10:50 AM by case44

When you think of Lubbock, Texas, you tend to think about one of three things: Buddy Holly, cotton, and windmills.

Okay, so possibly even tumbleweeds and Texas rock-n-roll, but for now, we'll stick with the three listed above.

In any event, Lubbock is growing, and, in my opinion, such is long overdue for a place which needed to be more aggressive following the horrendous 1970 tornado which hit the central and downtown parts of the city. Lubbock should have more closely followed their cousin cities such as Midland and Amarillo to influence a more modernized (and more traditional) downtown design. As it is, the city as a whole is capable of eventually becoming more cosmopolitan as more people move in and more businesses take hold in the area. Mayor Tray Payne even admitted that the city's current logo design lacks the punch needed to attract new population and business.

And this is the subject matter covered in this post, what with the discussion of a new visual identity for Lubbock in how the city will promote itself in the future. Look, I have nothing against windmills, as those things have been a staple of West Texas life for as long as anyone can remember, and their current logo is very nice. But recent discussions and revelations are bringing forth newer ideas, and Lubbock needs to become more cosmopolitan and less country. In all probability, that's the thinking right now at Lubbock City Council.


The new images are not bad. In hindsight, maybe that's what the city should have done twenty years earlier when a chap named Bob Knight came in and coached men's basketball at Texas Tech during that time. In his book, "My Story", he talked positively about Lubbock and the area. I've always believed that Knight had been a great promoter and advocate for this part of Texas. For this reason alone, I think that has a part to play in the Hub City's recent growth patterns, which have been higher than in previous decades. Today, Lubbock proper is closer to 300,000 residents, and it's because people saw potential in the area.

That said, perhaps it's time for a new logo. You'll soon start seeing that new design on all the water towers in the area, city signage, promotional material, and civic websites. I honestly like the new look. Mark your calendars, Hubbers; the date for the vote is September 12. Keep your fingers crossed that it will pass (reaction has been positive so far), so stay tuned. Once it passes, the changes will begin.

Exciting times really are happening in Lubbock.
Posted in Uncategorized
Views 116 Comments 3
Total Comments 3


  1. Old Comment
    I've still not even seen a tumbleweed during my visits to Lubbock.
    Posted 08-23-2023 at 12:36 PM by case44 case44 is online now
  2. Old Comment
    I have, one or two times. They tend to appear in the colder months, I think.
    Posted 08-25-2023 at 03:20 AM by shoe01 shoe01 is offline
  3. Old Comment
    That's pretty wild that Lubbock is looking at that idea. But that's probably a good thing. I think that Buddy Holly's depiction on a water tower would be better than a windmill.
    Posted 08-25-2023 at 03:08 PM by malfunction malfunction is offline

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