Rock, Wisconsin

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Population in 2010: 3,196.
Population change since 2000: -4.3%
Males: 1,660  (51.9%)
Females: 1,536  (48.1%)
Median resident age:

42.7 years
Wisconsin median age:

42.6 years

Zip codes: 54449.

Estimated median household income in 2017: $56,074 (it was $46,151 in 2000)
Rock:

$56,074
WI:

$59,305

Estimated per capita income in 2017: $26,706 (it was $20,635 in 2000)

Rock town income, earnings, and wages data

Estimated median house or condo value in 2017: $137,474 (it was $94,700 in 2000)
Rock:

$137,474
WI:

$178,900

Mean prices in 2017: all housing units: $165,851; detached houses: $164,496; townhouses or other attached units: $265,485; in 2-unit structures: $148,240; in 3-to-4-unit structures: $139,259; in 5-or-more-unit structures: $502,314; mobile homes: $25,256
March 2019 cost of living index in Rock: 91.0 (less than average, U.S. average is 100)
  • Races in Rock, WI (2010)
    • 2,92391.5%White alone
    • 1584.9%Hispanic
    • 591.8%Black alone
    • 371.2%Two or more races
    • 110.3%Asian alone
    • 50.2%American Indian alone
    • 30.09%Other race alone

Races in Rock detailed stats: ancestries, foreign born residents, place of birth

Recent articles from our blog. Our writers, many of them Ph.D. graduates or candidates, create easy-to-read articles on a wide variety of topics.

Ancestries: German (40.1%), Irish (18.2%), Norwegian (17.6%), English (11.4%), United States (9.3%), French (4.4%).

Current Local Time: CST time zone

Land area: 29.5 square miles.

Population density: 108 people per square mile   (very low).

67 residents are foreign born (0.8% Europe, 0.8% Latin America, 0.2% Asia).

This town:

2.0%
Wisconsin:

3.6%
Median real estate property taxes paid for housing units in 2000:
Rock town:

2.0% ($1,888)
Wisconsin:

2.0% ($2,245)

Nearest city with pop. 50,000+: Janesville, WI (5.4 miles , pop. 59,498).

Nearest city with pop. 200,000+: Madison, WI (35.8 miles , pop. 208,054).

Nearest city with pop. 1,000,000+: Chicago, IL (89.1 miles , pop. 2,896,016).

Nearest cities:

Hanover, WI (2.2 miles),
Janesville, WI (2.3 miles ),
La Prairie, WI (2.3 miles ),
Beloit, WI (2.7 miles ),
Turtle, WI (2.7 miles ),
Newark, WI (2.8 miles ),
Footville, WI (2.8 miles ),
South Beloit, IL (3.0 miles )

Latitude: 42.62 N, Longitude: 89.07 W

Area code commonly used in this area: 608

Distribution of median household income in Rock, WI in 2017

Single-family new house construction building permits:

  • 1997: 21 buildings, average cost: $104,500
  • 1998: 9 buildings, average cost: $113,700
  • 1999: 11 buildings, average cost: $138,700
  • 2000: 3 buildings, average cost: $113,200
  • 2001: 7 buildings, average cost: $161,100
  • 2002: 8 buildings, average cost: $159,900
  • 2003: 13 buildings, average cost: $172,800
  • 2004: 4 buildings, average cost: $214,500
  • 2005: 2 buildings, average cost: $173,800
  • 2006: 6 buildings, average cost: $194,100
  • 2007: 2 buildings, average cost: $195,200
  • 2008: 1 building, cost: $203,100
  • 2011: 2 buildings, average cost: $184,400
  • 2014: 1 building, cost: $280,000
  • 2015: 2 buildings, average cost: $263,000
  • 2016: 1 building, cost: $254,100
  • 2017: 1 building, cost: $254,100
Number of permits per 10,000 Rock, WI residents
Average permit cost in Rock, WI
Unemployment in March 2019:
Here:

3.6%
Wisconsin:

3.3%
Most common industries in Rock, WI (%)
Both Males Females
Most common industries in 2000
  • Transportation equipment (11.4%)
  • Accommodation & food services (6.8%)
  • Health care (6.5%)
  • Educational services (5.9%)
  • Food (5.7%)
  • Construction (5.3%)
  • Metal & metal products (3.9%)
Most common industries for males in 2000
  • Transportation equipment (15.3%)
  • Construction (7.9%)
  • Food (6.1%)
  • Plastics & rubber products (5.7%)
  • Metal & metal products (5.1%)
  • Accommodation & food services (4.9%)
  • Machinery (4.1%)
Most common industries for females in 2000
  • Health care (12.5%)
  • Educational services (9.8%)
  • Accommodation & food services (8.8%)
  • Transportation equipment (7.0%)
  • Food (5.3%)
  • Administrative & support & waste management services (4.4%)
  • Electrical equipment, appliances, components (3.5%)
Most common occupations in Rock, WI (%)
Both Males Females
Most common occupations in 2000
  • Assemblers and fabricators (9.2%)
  • Electrical equipment mechanics and other installation, maintenance, and repair workers, including supervisors (7.7%)
  • Metal workers and plastic workers (7.6%)
  • Other production occupations, including supervisors (7.5%)
  • Building and grounds cleaning and maintenance occupations (4.1%)
  • Driver/sales workers and truck drivers (4.1%)
  • Material recording, scheduling, dispatching, and distributing workers (2.9%)
Most common occupations for males in 2000
  • Electrical equipment mechanics and other installation, maintenance, and repair workers, including supervisors (12.5%)
  • Metal workers and plastic workers (11.1%)
  • Other production occupations, including supervisors (10.0%)
  • Assemblers and fabricators (8.7%)
  • Driver/sales workers and truck drivers (6.9%)
  • Vehicle and mobile equipment mechanics, installers, and repairers (4.8%)
  • Building and grounds cleaning and maintenance occupations (4.1%)
Most common occupations for females in 2000
  • Assemblers and fabricators (9.7%)
  • Other production occupations, including supervisors (4.7%)
  • Other sales and related occupations, including supervisors (4.7%)
  • Building and grounds cleaning and maintenance occupations (4.1%)
  • Customer service representatives (4.0%)
  • Other teachers, instructors, education, training, and library occupations (3.9%)
  • Metal workers and plastic workers (3.8%)

Average climate in Rock, Wisconsin

Based on data reported by over 4,000 weather stations

Rock, Wisconsin average temperatures Rock, Wisconsin average precipitation Rock, Wisconsin humidity Rock, Wisconsin wind speed Rock, Wisconsin snowfall Rock, Wisconsin sunshine Rock, Wisconsin clear and cloudy days
Air pollution and air quality trends
(lower is better)
AQI Ozone PM2.5
Air Quality Index

Air Quality Index (AQI) level in 2018 was 56.5. This is better than average.

City:

56.5
U.S.:

74.2
Ozone Level

Ozone [ppb] level in 2018 was 28.5. This is about average. Closest monitor was 2.0 miles away from the city center.

City:

28.5
U.S.:

33.3
Particulate Matter Level

Tornado activity:

Rock-area historical tornado activity is slightly above Wisconsin state average. It is 58% greater than the overall U.S. average.

On 4/21/1967, a category F4 (max. wind speeds 207-260 mph) tornado 28.4 miles away from the Rock town center killed 24 people and injured 450 people and caused between $50,000 and $500,000 in damages.

On 1/24/1967, a category F3 (max. wind speeds 158-206 mph) tornado 11.9 miles away from the town center caused between $50,000 and $500,000 in damages.

Earthquake activity:

Rock-area historical earthquake activity is above Wisconsin state average. It is 86% smaller than the overall U.S. average.

On 4/18/2008 at 09:36:59, a magnitude 5.4 (5.1 MB, 4.8 MS, 5.4 MW, 5.2 MW, Depth: 8.9 mi, Class: Moderate, Intensity: VI - VII) earthquake occurred 294.6 miles away from Rock center
On 6/28/2004 at 06:10:52, a magnitude 4.2 (4.0 MB, 4.2 MW, Depth: 6.2 mi, Class: Light, Intensity: IV - V) earthquake occurred 80.4 miles away from the city center
On 6/10/1987 at 23:48:54, a magnitude 5.1 (4.9 MB, 4.4 MS, 4.6 MS, 5.1 LG) earthquake occurred 269.7 miles away from the city center
On 6/18/2002 at 17:37:15, a magnitude 5.0 (4.3 MB, 4.6 MW, 5.0 LG, Depth: 3.1 mi) earthquake occurred 327.3 miles away from the city center
On 4/18/2008 at 15:14:16, a magnitude 4.8 (4.5 MB, 4.8 MW, 4.6 MW, Depth: 6.2 mi) earthquake occurred 293.5 miles away from Rock center
On 4/3/1974 at 23:05:02, a magnitude 4.7 (4.5 MB, 4.7 LG) earthquake occurred 283.0 miles away from Rock center
Magnitude types: regional Lg-wave magnitude (LG), body-wave magnitude (MB), surface-wave magnitude (MS), moment magnitude (MW)

Natural disasters:

The number of natural disasters in Rock County (13) is near the US average (13).
Major Disasters (Presidential) Declared: 9
Emergencies Declared: 4

Causes of natural disasters: Floods: 9, Storms: 9, Tornadoes: 4, Drought: 1, Hurricane: 1, Snow: 1, Wind: 1, Winter Storm: 1 (Note: some incidents may be assigned to more than one category).

Hospitals and medical centers near Rock:

  • CEDAR CREST HEALTH CENTER (Nursing Home, about 3 miles away; JANESVILLE, WI)
  • ROCK HOSPICE CARE LIMITED (Hospital, about 5 miles away; JANESVILLE, WI)
  • JANESVILLE HEALTH CARE CENTER (Nursing Home, about 6 miles away; JANESVILLE, WI)
  • MERCY HLTH SYS CORP Acute Care Hospitals (about 6 miles away; JANESVILLE, WI)
  • MERCY MANOR TRANS CTR (Nursing Home, about 6 miles away; JANESVILLE, WI)
  • MERCY REGIONAL DIALYSIS CENTER (Dialysis Facility, about 6 miles away; JANESVILLE, WI)
  • MERCY ASSISTED CARE (Home Health Center, about 6 miles away; JANESVILLE, WI)

Amtrak stations near Rock:

  • 6 miles: JANESVILLE (3136 EAST COUNTY ROAD O)
  • 9 miles: JANESVILLE (HWY. 26 & HWY. 14) - Bus Station . Services: enclosed waiting area, public restrooms, public payphones, paid short-term parking, paid long-term parking, call for taxi service, public transit connection.
  • 9 miles: BELOIT (HWY. 75 & HWY. 51) - Bus Station . Services: call for taxi service.

Colleges/universities with over 2000 students nearest to Rock:

  • Rock Valley College (about 22 miles; Rockford, IL; Full-time enrollment: 6,269)
  • University of Wisconsin-Whitewater (about 23 miles; Whitewater, WI; FT enrollment: 11,124)
  • Edgewood College (about 36 miles; Madison, WI; FT enrollment: 2,455)
  • University of Wisconsin Colleges (about 36 miles; Madison, WI; FT enrollment: 10,019)
  • University of Wisconsin-Madison (about 36 miles; Madison, WI; FT enrollment: 34,621)
  • Madison Area Technical College (about 38 miles; Madison, WI; FT enrollment: 9,603)
  • Herzing University-Madison (about 39 miles; Madison, WI; FT enrollment: 3,160)

Points of interest:

Click to draw/clear town borders

Notable location: Seven Oaks Dairy (A). Display/hide its location on the map

Cemetery: Afton Cemetery (1). Display/hide its location on the map

Reservoir: 65 Reservoir (A). Display/hide its location on the map

Creeks: Bass Creek (A), Fisher Creek (B). Display/hide their locations on the map

Parks in Rock include: Valley Park (1), Prairie Knoll Park (2). Display/hide their locations on the map

Rock County has a predicted average indoor radon screening level greater than 4 pCi/L (pico curies per liter) - Highest Potential
Average household size:
This town:

2.5 people
Wisconsin:

2.4 people

Percentage of family households:
This town:

69.7%
Whole state:

64.4%

Percentage of households with unmarried partners:
This town:

10.1%
Whole state:

7.3%


Likely homosexual households (counted as self-reported same-sex unmarried-partner households)
  • Lesbian couples: 0.2% of all households
  • Gay men: 0.2% of all households
Residents with income below the poverty level in 2009:
This town:

5.5%
Whole state:

8.7%
Residents with income below 50% of the poverty level in 2009:
This town:

3.8%
Whole state:

3.7%
81 people in correctional residential facilities in 2010

People in group quarters in Rock in 2000:

  • 35 people in halfway houses
  • 6 people in other group homes
  • 5 people in homes for the physically handicapped

For population 15 years and over in Rock:

Marital status in Rock, WI
  • Never married: 22.3%
  • Now married: 61.4%
  • Separated: 2.3%
  • Widowed: 5.3%
  • Divorced: 8.7%

For population 25 years and over in Rock:

  • High school or higher: 74.6%
  • Bachelor's degree or higher: 5.1%
  • Graduate or professional degree: 1.4%
  • Unemployed: 7.2%
  • Mean travel time to work (commute): 19.2 minutes
Educational Attainment in 2000
School Enrollment by Level of School in 2000
Education Gini index (Inequality in education)
Here:

7.5
Wisconsin average:

11.0

Presidential Elections Results

Graphs represent county-level data. Detailed 2008 Election Results

Religion statistics for Rock, WI (based on Rock County data)

Religions Adherents in 2010
Religions Adherents - Change between 2000 and 2010
ReligionAdherentsCongregations
Catholic27,15812
Mainline Protestant24,20848
Evangelical Protestant22,17780
Other1,34713
Black Protestant9414
None84,500-
Source: Clifford Grammich, Kirk Hadaway, Richard Houseal, Dale E.Jones, Alexei Krindatch, Richie Stanley and Richard H.Taylor. 2012. 2010 U.S.Religion Census: Religious Congregations & Membership Study. Association of Statisticians of American Religious Bodies. Jones, Dale E., et al. 2002. Congregations and Membership in the United States 2000. Nashville, TN: Glenmary Research Center. Graphs represent county-level data

Food Environment Statistics:

Number of grocery stores: 22
This county:

1.38 / 10,000 pop.
Wisconsin:

1.86 / 10,000 pop.
Number of supercenters and club stores: 2
Here:

0.13 / 10,000 pop.
State:

0.11 / 10,000 pop.
Number of convenience stores (no gas): 8
This county:

0.50 / 10,000 pop.
State:

0.38 / 10,000 pop.
Number of convenience stores (with gas): 65
Rock County:

4.08 / 10,000 pop.
State:

4.12 / 10,000 pop.
Number of full-service restaurants: 130
Rock County:

8.16 / 10,000 pop.
State:

8.64 / 10,000 pop.
Adult diabetes rate:
This county:

8.4%
Wisconsin:

7.6%
Adult obesity rate:
Rock County:

27.5%
Wisconsin:

27.5%
Low-income preschool obesity rate:
This county:

13.5%
Wisconsin:

13.0%

4.59% of this county's 2016 resident taxpayers lived in other counties in 2015 ($48,328 average adjusted gross income)

Here:

4.59%
Wisconsin average:

5.63%

10 or fewer of this county's residents moved from foreign countries between 2015 and 2016.

Top counties from which taxpayers relocated into this county between 2015 and 2016:
from Dane County, WI  0.86% ($51,355 average AGI)
from Winnebago County, IL  0.53% ($40,424)
from Walworth County, WI  0.37% ($37,942)


4.65% of this county's 2015 resident taxpayers moved to other counties in 2016 ($46,253 average adjusted gross income)

Here:

4.65%
Wisconsin average:

5.85%

10 or fewer of this county's residents moved to foreign countries between 2015 and 2016.

Top counties to which taxpayers relocated from this county between 2015 and 2016:
to Dane County, WI  0.90% ($49,909 average AGI)
to Winnebago County, IL  0.44% ($41,640)
to Walworth County, WI  0.24% ($40,610)

Strongest AM radio stations in Rock:

  • WCLO (1230 AM; 1 kW; JANESVILLE, WI; Owner: SOUTHERN WISCONSIN BROADCASTING, LLC.)
  • WTJK (1380 AM; 5 kW; SOUTH BELOIT, IL; Owner: GOOD KARMA BROADCASTING, L.L.C.)
  • WTMJ (620 AM; 50 kW; MILWAUKEE, WI; Owner: JOURNAL BROADCAST CORPORATION)
  • WISN (1130 AM; 50 kW; MILWAUKEE, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
  • WSCR (670 AM; 50 kW; CHICAGO, IL; Owner: INFINITY BROADCASTING OPERATIONS, INC.)
  • WGN (720 AM; 50 kW; CHICAGO, IL; Owner: WGN CONTINENTAL BROADCASTING CO.)
  • WBBM (780 AM; 50 kW; CHICAGO, IL; Owner: INFINITY BROADCASTING OPERATIONS, INC.)
  • WTSO (1070 AM; 10 kW; MADISON, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
  • WGEZ (1490 AM; 1 kW; BELOIT, WI; Owner: REGO, LTD.)
  • WMVP (1000 AM; 50 kW; CHICAGO, IL; Owner: ABC, INC.)
  • WROK (1440 AM; 5 kW; ROCKFORD, IL; Owner: CUMULUS LICENSING CORP.)
  • WLMV (1480 AM; 10 kW; MADISON, WI; Owner: MID-WEST MANAGEMENT, INC.)
  • WLS (890 AM; 50 kW; CHICAGO, IL; Owner: WLS, INC.)

Strongest FM radio stations in Rock:

  • WJVL (99.9 FM; JANESVILLE, WI; Owner: SOUTHERN WISCONSIN BROADCASTING, L.L.C.)
  • WSJY (107.3 FM; FORT ATKINSON, WI; Owner: NEWRADIO GROUP, LLC)
  • WKPO (105.9 FM; EVANSVILLE, WI; Owner: GOOD KARMA BROADCASTING, L.L.C.)
  • WFEN (88.3 FM; ROCKFORD, IL; Owner: FAITH ACADEMY, DBA WFEN)
  • WKMQ-FM (96.7 FM; LOVES PARK, IL; Owner: CUMULUS LICENSING CORP.)
  • WGFB (103.1 FM; ROCKTON, IL; Owner: WRWC, Inc.)
  • WERN (88.7 FM; MADISON, WI; Owner: STATE OF WISCONSIN - EDUCATIONAL COMMUNICATIONS BOARD)
  • WGSL (91.1 FM; LOVES PARK, IL; Owner: CHRISTIAN LIFE CENTER SCHOOL)
  • WQFL (100.9 FM; ROCKFORD, IL; Owner: QUEST FOR LIFE, INC.)
  • WZEE (104.1 FM; MADISON, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
  • WIBA-FM (101.5 FM; MADISON, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
  • WYHY (95.3 FM; WINNEBAGO, IL; Owner: AIRPLAY BROADCASTING CORPORATION)
  • WORT (89.9 FM; MADISON, WI; Owner: BACK PORCH RADIO BROADCASTING, INC.)
  • WXRX (104.9 FM; BELVIDERE, IL; Owner: AIRPLAY BROADCASTING CORP.)
  • WMGN (98.1 FM; MADISON, WI; Owner: MID-WEST MANAGEMENT, INC.)
  • WZOK (97.5 FM; ROCKFORD, IL; Owner: CUMULUS LICENSING CORP.)
  • WSLD (104.5 FM; WHITEWATER, WI; Owner: WPW BROADCASTING, INC.)
  • WEKZ-FM (93.7 FM; MONROE, WI; Owner: RONALD M.SPIELMAN & SCOTT THOMPSON)
  • WMMM-FM (105.5 FM; VERONA, WI; Owner: ENTERCOM MADISON LICENSE, LLC.)
  • WJJO (94.1 FM; WATERTOWN, WI; Owner: MID-WEST MANAGMENT, INC.)

TV broadcast stations around Rock:

  • W65EE (Channel 65; JANESVILLE, WI; Owner: TRINITY BROADCASTING NETWORK)
  • WISC-TV (Channel 3; MADISON, WI; Owner: TELEVISION WISCONSIN, INC.)
  • WIFR (Channel 23; FREEPORT, IL; Owner: GRAY MIDAMERICA TV LICENSEE CORP.)
  • WMSN-TV (Channel 47; MADISON, WI; Owner: WMSN LICENSEE, LLC)
  • WKOW-TV (Channel 27; MADISON, WI; Owner: WKOW TELEVISION, INC.)
  • WHA-TV (Channel 21; MADISON, WI; Owner: BOARD OF REGENTS OF THE UNIV. OF WISCONSIN SYSTEM)
  • WTVO (Channel 17; ROCKFORD, IL; Owner: WINNEBAGO TELEVISION CORPORATION)
  • WFBN-LP (Channel 33; ROCKFORD, IL; Owner: WEIGEL BROADCASTING COMPANY)
  • WQRF-TV (Channel 39; ROCKFORD, IL; Owner: QUORUM OF ROCKFORD LICENSE, LLC)
  • WMTV (Channel 15; MADISON, WI; Owner: GRAY MIDAMERICA TV LICENSEE CORP.)
  • WREX-TV (Channel 13; ROCKFORD, IL; Owner: WREX TELEVISION, LLC)
  • WCFC-CA (Channel 51; ROCKFORD, IL; Owner: CHRISTIAN COMMUNICATIONS OF CHICAGOLAND, INC.)
  • WQFL-CA (Channel 8; ROCKFORD, IL; Owner: FAMILY VALUES ORGANIZATION, INC.)
  • National Bridge Inventory (NBI) Statistics
  • 19Number of bridges
  • 157ft / 47.7mTotal length
  • $177,000Total costs
  • 35,866Total average daily traffic
  • 1,269Total average daily truck traffic
  • 72,489Total future (year 2035) average daily traffic
New bridges in Rock, WI - historical statistics
  • New bridges - historical statistics
  • 11910-1919
  • 21960-1969
  • 11970-1979
  • 21980-1989
  • 31990-1999
  • 92000-2009
  • 12010-2018
See full National Bridge Inventory statistics for Rock, WI
Houses and condos Apartments
Most commonly used house heating fuel in houses and condos in Rock, WI
  • 68.3%Utility gas
  • 18.4%Bottled, tank, or LP gas
  • 6.5%Electricity
  • 6.1%Fuel oil, kerosene, etc.
  • 0.8%Wood
Most commonly used house heating fuel in apartments in Rock, WI
  • 73.2%Utility gas
  • 12.8%Fuel oil, kerosene, etc.
  • 7.4%Bottled, tank, or LP gas
  • 6.7%Electricity


Rock compared to Wisconsin state average:

  • Unemployed percentage below state average.
  • Black race population percentage significantly below state average.
  • Foreign-born population percentage significantly below state average.
  • Renting percentage significantly below state average.
  • Length of stay since moving in significantly above state average.
  • Number of rooms per house significantly below state average.
  • House age significantly below state average.
  • Percentage of population with a bachelor's degree or higher significantly below state average.

Rock on our top lists:

  • #17 on the list of "Top 101 cities with the largest percentage of people in halfway houses (population 1,000+)"
  • #38 on the list of "Top 101 counties with the lowest percentage of residents relocating to foreign countries in 2011"
Cost of Living Calculator