The Journal Pavilion which it was known by for the last 6 years lost it's sponser name.
However the new Hard Rock Hotel & Casino seems to have seen this as an opportunity to advertise its its re-branded Hotel & Casino (formerly Isleta Hotel & Casino)
They have become the sponser title name of the 15,000 seat venue by naming it.... Hard Rock Albuquerque Pavilion
Hard Rock brands concert Pavilion | Albuquerque, N.M. | KRQE News 13