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Craft brewers have livened up the beer world and they make some delicious beers, but man, they are super annoying little babies. All I hear lately out of craft brewers is whining. I understand why the Brewers Association whining, as craft brewers pay them to whine, but it is annoying.
I think complaining in an interview is one thing, as someone is asking you to complain, but to issue a media report crying is another thing.
I thought it was the other way around: The big producers are afraid of the small brewers and losing market share. Who knew?
This puzzled me:
Quote:
Craft brewers, however, are increasingly worried about how the world’s two largest beer companies are attempting to counter their growth by making beers that appear to be craft products—like MillerCoors’s Blue Moon and AB InBev’s Shock Top—with no indication on their labels that they’re produced by large multinational corporations.
Boy, that is whining.
Isn't that the case with just about every product? How many people know that the Star-Kist brand -- once owned by Heinz and Del Monte -- is owned by something called DongWon Industries? Or that Heinz owns Ore-Ida potatoes? Progresso soups are made by General Mills? Etc.
Craft brewers, however, are increasingly worried about how the world’s two largest beer companies are attempting to counter their growth by making beers that appear to be craft products—like MillerCoors’s Blue Moon and AB InBev’s Shock Top—with no indication on their labels that they’re produced by large multinational corporations.
We got duped by some Henry Weinhard IPA crap. "Appeared" to be decent- was not decent at all,, and is in fact owned by Miller-Coors.
We got duped by some Henry Weinhard IPA crap. "Appeared" to be decent- was not decent at all,, and is in fact owned by Miller-Coors.
We whined about it... after tasting it!
You didn't like it? I thought it was good for a low IBU inexpensive IPA. Pretty sessionable to me, but definitely not to be compared against a bigger IPA like Zombie Dust or something like that...although, I don't think they would compare themselves to that, either.
I'd whine too if it dealt with my livelihood. Craft brewers are constantly kicked out of prime shelf space and big brewers use illegal tactics to push craft taps out and have bars put macro on. In Texas, the wholesaler's association or whatever they're called contributed to 2 bills that would benefit craft beer being "forgotten" in the state senate but passed in the house. They have the money to hire lawyers to argue against these bills that would help create jobs and a better business environment for craft brewers.
Whining @ the "big guy" is as old a tactic as well, the first time Nog complained that Og & Slog were hurting his stone caveman wheel business.
That chart is funny - who determined that 6 M Bbl is the cutoff? Who determined that owning any percentage of another firm is "ownership"?
Yeah, it's whining, and yeah, it's funny. Keep up the brewing, m'k? (OT: what's up w/the hops thing? Why must beer be so freaking bitter? I see hipster types screwing their lips together after a swig & loudly trying to convince each other that's the way to go...)
The really big news is the explosion of "nanobreweries," which most people agree refers to systems that run batches of 3 barrels or less. They could be even more disruptive than "craft brewers" because they're too small for AnMilCor to effectively compete with. I think you'll see more and more bars and restaurants serving a house draft, brewed on-premises or just around the corner. That offers a value proposition which is unique.
As to bitterness, IPAs are supposed to be very hoppy, so if that isn't your taste, order a less hoppy style. Simple, right?
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