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Old 02-21-2012, 03:53 PM
 
Location: ATL
4,688 posts, read 8,036,685 times
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More than 20 years after he last played pro basketball, former Lakers star Magic Johnson is ready for a whole new game: running his own TV network.

The Hall of Famer, who has become a successful business mogul, is preparing to launch Aspire, a 24-hour channel with a focus on what Johnson called positive, uplifting images of African Americans. The basic cable outlet will join other channels targeting black viewers, such as BET and TV One, and will offer opportunities for blacks who have struggled to find work in mainstream Hollywood.

Aspire's mix will include film, TV, music and comedy, with a combination of acquired projects and original programming. "There will some performing arts and shows about faith," Johnson said.

Aspire will have headquarters in Atlanta
and will partner with GMC, a regional cable channel that offers uplifting programming. The channel Aspire initially will be available in 11 million of Comcast Cable customers' homes. Johnson hopes to expand the network to other cable providers to reach about 50 million homes within a few years.

Magic Johnson to launch TV network via Comcast - latimes.com
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