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Old 05-22-2014, 12:05 PM
 
Location: ATLANTA
708 posts, read 993,383 times
Reputation: 285

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Cobb County looking to boost south Cobb's image - Atlanta Business Chronicle
Cobb County has gotten tons of great publicity recently thanks to the new Disney World-like stadium complex planned there by the Atlanta Braves.
But it's not all baseball and apple pie for the city of Atlanta's northwest neighbor.
Cobb's county government is looking to hire a consultant to develop a marketing and branding strategy for the county's southside "to alter misconceptions about the area." Firms interested in the business are turning in their proposals Thursday.
In its bid request, the county says its goal is to foster economic development in the area, which is best known for its Six Flags Over Georgia theme park. It wants the new branding strategy to create a new identity for south Cobb, create a sense of place, and market south Cobb to businesses and developers, both commercial and residential.
"The Marketing and Branding Strategy process is intended to rebrand South Cobb and showcase the attributes the community has to offer in a manner that will serve the higher purpose of altering the false perceptions," the county says.
"South Cobb has been an area of challenge in Cobb County for several years," it adds.
Cobb says it hopes to have the new branding strategy ready in six to eight months.
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Old 05-22-2014, 12:09 PM
 
10,974 posts, read 10,778,765 times
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They won't need to worry about the area around Six Flags looking worse than the rest of Cobb in 20 years. Braves-Disney-Land will bring the rest of Cobb down to that level.

Last edited by jsvh; 05-22-2014 at 12:18 PM..
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Old 05-22-2014, 01:45 PM
 
751 posts, read 1,084,469 times
Reputation: 1245
Quote:
Originally Posted by thebigATL View Post
Cobb County looking to boost south Cobb's image - Atlanta Business Chronicle
Cobb County has gotten tons of great publicity recently thanks to the new Disney World-like stadium complex planned there by the Atlanta Braves.
But it's not all baseball and apple pie for the city of Atlanta's northwest neighbor.
Cobb's county government is looking to hire a consultant to develop a marketing and branding strategy for the county's southside "to alter misconceptions about the area." Firms interested in the business are turning in their proposals Thursday.
In its bid request, the county says its goal is to foster economic development in the area, which is best known for its Six Flags Over Georgia theme park. It wants the new branding strategy to create a new identity for south Cobb, create a sense of place, and market south Cobb to businesses and developers, both commercial and residential.
"The Marketing and Branding Strategy process is intended to rebrand South Cobb and showcase the attributes the community has to offer in a manner that will serve the higher purpose of altering the false perceptions," the county says.
"South Cobb has been an area of challenge in Cobb County for several years," it adds.
Cobb says it hopes to have the new branding strategy ready in six to eight months.
I am curious as to what the geographical boundaries they consider to be "South Cobb". Do they include Smyrna or are they thinking more specifically to the Mableton and Austell areas. The map in the Atlanta Business Chronicle article shows a large chunk of land.

In the past 20 years, the driving force for a lot of South Cobb has been the spillover "Vinings" effect which led to numerous higher priced residential developments - Vinings Estates on Cooper Lake Rd. being the largest. There are also numerous other neighborhoods along Cooper Lake Rd. which are a part of this movement where developers would put Vinings in the name (even if the development were 8 miles away!)

The Mableton area was one of the first areas of Cobb to experience the suburban wave of the 1950's and early 1960's, therefore its housing stock is older and at a disadvantage in competing with newer areas. In the early 2000's there was considerable development of new homes in this area (e.g. John Wieland had single family and townhome development called Providence on Veterans Mem. Hwy), but since the downturn of 2008, not as much. Also, several of the large big box centers along the East-West Connector have lost tenants, too.

It seems to me that the key to revitalizing the area is through the residential, because without a sufficient number of households with high enough income, the retail in the area will struggle. How this marketing firm addresses this will be interesting to see.
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Old 05-22-2014, 10:26 PM
 
Location: Ono Island, Orange Beach, AL
10,727 posts, read 13,229,224 times
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Go Cobb!
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Old 05-23-2014, 01:59 AM
 
787 posts, read 959,631 times
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I stay in South Cobb now (Austell) but moving to SW Fulton soon, both pretty close to Six Flags, this is good news because the Six Flags area has a bad rep, good to here they are trying to improve it.
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Old 05-23-2014, 07:00 AM
 
Location: Georgia
4,208 posts, read 4,688,041 times
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Wired, I always thought Six Flags was in Douglas County.
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Old 05-25-2014, 05:22 AM
 
Location: West Cobb (formerly Vinings)
3,615 posts, read 7,730,687 times
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The stadium, Smyrna, Cumberland and Vinings isn't "South Cobb" anymore. Real estate agents now call that area Southeast Cobb and call South Cobb Mableton and Austell.
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Old 05-25-2014, 05:26 AM
 
Location: West Cobb (formerly Vinings)
3,615 posts, read 7,730,687 times
Reputation: 830
Quote:
Originally Posted by David1502 View Post
I am curious as to what the geographical boundaries they consider to be "South Cobb". Do they include Smyrna or are they thinking more specifically to the Mableton and Austell areas. The map in the Atlanta Business Chronicle article shows a large chunk of land.
The map shows mostly Mableton and unincorporated Austell. It doesn't even show incorporated Austell, save maybe 100 feet of it. Most of Smyrna is not on the map, however incidentally the wealthiest neighborhoods of Smyrna not on Atlanta Rd are on the map, some of the Smyrnings neighborhoods -- Vinings Estates, Woodland Brooke, Woodland Gate, Oakdale, Wetherbrooke, etc. In all, though, that's not much of Smyrna.
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Old 05-25-2014, 05:31 AM
 
Location: West Cobb (formerly Vinings)
3,615 posts, read 7,730,687 times
Reputation: 830
Quote:
Originally Posted by David1502 View Post
It seems to me that the key to revitalizing the area is through the residential, because without a sufficient number of households with high enough income, the retail in the area will struggle. How this marketing firm addresses this will be interesting to see.
I disagree. Residential-only puts a huge strain on schools and makes it hard to attract families. High-end buyers also want the retail there first. It's kind of a chicken-and-egg problem. The way to build successful retail is through mixed-use developments with high-end high density three-story luxury townhomes in the center, along with a limited number of high-end luxury apartments, that help support retail without a lot of grade-school children. The Ivy Walk and West Village type of stuff. Ivy Walk townhomes off Atlanta Rd are approaching $1 million in price.

Then flanked on the edges by high-end single-family housing that really ensure its success but not too much burden on the schools because these should be really high-end. In South Cobb, you'll need huge homes (double-staircase type homes with giant foyers) large yards to even have a hope of competing with the rest of Cobb. That stuff has done really well in the part of Mableton flanking Smyrna. When Riverview Landing by Jamestown Properties is built on the Chattahoochee river, you'll see this kind of thing go to work. You gotta have the retail, though, to attract the high-end homebuyers around the edges of the mixed-use.
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Old 05-25-2014, 09:53 AM
 
446 posts, read 672,328 times
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I guess you can say south cobb area has been neglected for as major commercial development yes the six flags area needs a boost in appeal and it needs to take the crime down in that area too just like franklin rd in Marietta (1993-2007 I stayed there on and off as a kid and teenager during those years between Marietta and Atlanta) but the south cobb area going towards douglas county too me always had good residential areas especially for newly married couples or looking to purchase there first house. now they are saying vinings and the unincorporated areas around Smyrna and Cumberland mall is southeast cobb and some stuff labels vinings as a northern neighborhood off Atlanta even though you could put vinings or Atlanta on mail with the zipcode 30339 and still wont have a issue receiving mail. like the vinings area when I did live there a few years back
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