Plans filed for Atlanta Beltline-facing boutique hotel with 200 rooms and 600 parking spaces? (Auburn: rent, camp)

[jsvh]

https://www.bizjournals.com/atlanta/...-boutique.html

A 200-room boutique hotel is moving forward from one of Atlanta’s top developers.

Plans were just filed in Atlanta for the seven-story project along the Atlanta Beltline’s Eastside Trail.

Portman Holdings LLC is planning the hotel and last year acquired the more than one-acre site. An affiliate of Portman paid $5.5 million for the property at the southwest corner of Irwin Street and the Beltline in Old Fourth Ward. The site is between Studioplex and Atlanta Stove Works, and sits near the popular food hall Krog Street Market.

“We are making the Beltline our front door,” Ambrish Baisiwala, CEO of Portman Holdings, said in an interview last May. “We have the opportunity to create a well-designed hotel that speaks to the community. There is no hotel project on the Beltline to serve that market.”

In February, Ambrish told Atlanta Business Chronicle the plan is to break ground at the end of this year or early next year. The goal is to open in the third quarter of 2021...

According to Beltline DRC documents: https://beltlineorg-wpengine.netdna-..._-May-2019.pdf

NEW Business: 667 Auburn Avenue, NE – LONG ENGINEERING
The property is zoned PD-MU. The project is a part of the StudioPlex development and includes a seven-story boutique
hotel with 200 guestroom keys, a ballroom, restaurants with a bar, a rooftop pool, support spaces and meeting rooms
with 600 parking spaces planned on a 1.38-acre site.

[ronricks]

I assume this will be a parking deck for 600 spots? Ouch...

[Need4Camaro]

They may be planning to hold events / conferences for clients out of state. In such an event they may need additional space.

[ATL Golfer]

Originally Posted by Need4Camaro

They may be planning to hold events / conferences for clients out of state. In such an event they may need additional space.

Travelers have cars less and less. They are looking to provide parking for the Beltline and charge a fee would be my guess.

[jsvh]

Originally Posted by ATL Golfer

Travelers have cars less and less. They are looking to provide parking for the Beltline and charge a fee would be my guess.

Interesting thought. I would really like to hear their explanation for the 600 spaces.

In general I am in the camp of letting the market dictate the number of parking spaces desired. We should have no minimum or maximum. But this makes me see why some people support parking maximums. We do not need more cars in that area.

[arjay57]

Seems like this hotel would be setting itself up for failure if they don't provide adequate parking.

When the hotel is not using all of the spaces, they can rent them by the hour to people trying to walk/bike on the Beltline.

[MattCW]

Y'all all know I'm solidly on the side of protecting vehicular access to locations when there isn't good viable transit for the target demographic, but 600 spaces for 200 rooms? I'd think one space per room plus a few more for staff plus a small overflow. 300 max.

[samiwas1]

Yeah...even if they're trying to capture some parking revenue off Beltline access and even Krog Street Market, 600 spaces seems awfully high for a 200-room hotel.

Also, to fit 600 spaces on a 1.38 acre site, it would need several levels of parking. I would say, at minimum, four full levels. More likely, five or six. Seems fishy.

[jsvh]

Maybe they are just referring to existing spaces in the "Studioplex" complex.

[flyonpa]

Originally Posted by MattCW

Y'all all know I'm solidly on the side of protecting vehicular access to locations when there isn't good viable transit for the target demographic, but 600 spaces for 200 rooms? I'd think one space per room plus a few more for staff plus a small overflow. 300 max.

If they have "Other" uses, Ballroom/banquet/... , Conference space, Etc, they have to have spaces for them also.

Most cities do parking space counts by various function areas, ie:1 space per Hotel room + X staff space per Y rooms. Ballroom/Conference Space 1 space per 100 SqFeet.

They may be able to Dual use some space counts. ie: There is a Office Building Next door with 200 spaces, they can count 150 spaces as Room spaces are used from 6p-8am and office space are used in the 8am-6pm time framers.