Quote:
Originally Posted by gt87
I read that around 60 million people have access to NBCSN while over 62 million have access to USA Network. Not a ton more but still more nonetheless. I was never a fan of NBCSN. I believe this will be a good opportunity for NASCAR. Honestly I was hoping FOX/FS1 would get more races. I always thought they did a better job than NBCSN. I wonder if this means NBC will broadcast more races now? Guess we'll see.
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Interesting. I cut the cord several years ago, as have about 10 million other Americans over that period and is increasing. Last estimate (2020) is that 44.3 million households have no pay-TV (network) type of service, leaving about 80 million who still have some form of cable TV subscription.
What is interesting that back in 2013 when NASCAR negotiated a jaw dropping $8.2B rights fees with FOX and NBC, it was the intention that FS1 and NBCSN would go up against ESPN and steal away viewers. At the time ESPN received over $5 per subscriber per month and both of the newcomers wanted to increase their share of that. Fast forward 7 years. With declining viewership for NASCAR and most sports in general plus cord cutting, both networks must have lost a lot of money on this contract. Probably had a factor in closing up NBCSN.
Maybe in the next TV contract, NASCAR should think outside the box a bit. Let services like Amazon or Netflix get in on the bidding when the contract goes up for renewal in 2023. NASCAR has an average of about 3 million viewers each weekend.
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