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According to those numbers the bulk of their fans are still, over 50 white guys from the midwest and the south. I would argue that is exacty the demographic NASCAR has been trying their best to move away from.
According to those numbers the bulk of their fans are still, over 50 white guys from the midwest and the south. I would argue that is exacty the demographic NASCAR has been trying their best to move away from.
Did you actually look at the links?
They are trying to move away from them. That demographic doesn't spend like the 18-44. And the folks paying in the 10s of millions for a full sponsorship know that.
The links are great at breaking down the demographics, but how about spending some of that money on focus groups. The question NASCAR needs to answer is how do we capture the 18-24 year old market and keep it and grow it. I see this age group declining each year which follows through to the older age groups.
Anecdotal evidence while not scientific reflects on trends of demographics, which is useful information in judging future consumer interest.
Anecdotal evidence shows the Masons, the Elks, the Shriners and the Knights of Columbus all share the same problems as NASCAR.........................the lack of interest by millennials. It’s the same problem, just different aspects. No one screwed up, consumer tastes and interest changes by generation, but when you have a business model it becomes deadly if you don’t react swiftly.
The aging Baby Boomers are dramatically changing their interests and spending habits much the same way the millennials have.
Haha... and there you have it NASCARS most well known driver is a guy with an average finish of about 24th, has never won a race in Cup, in fact the last time he won a race was 6 years ago in the truck series where he won a total of 5 over a 5 year period.
Want to know whats wrong with NASCAR.... sums it up right there. Their Future. Bubba Wallace Stats - ESPN
The links are great at breaking down the demographics, but how about spending some of that money on focus groups. The question NASCAR needs to answer is how do we capture the 18-24 year old market and keep it and grow it. I see this age group declining each year which follows through to the older age groups.
Anecdotal evidence while not scientific reflects on trends of demographics, which is useful information in judging future consumer interest.
Anecdotal evidence shows the Masons, the Elks, the Shriners and the Knights of Columbus all share the same problems as NASCAR.........................the lack of interest by millennials. It’s the same problem, just different aspects. No one screwed up, consumer tastes and interest changes by generation, but when you have a business model it becomes deadly if you don’t react swiftly.
The aging Baby Boomers are dramatically changing their interests and spending habits much the same way the millennials have.
Indeed! I personally think Brian France was a disaster and Phelps is not much better, but I would agree Phelps nails it with this statement. “I think we were trying to search for that next-generation fan ... and I don’t think we listened to what the hardcore fan wanted,” Phelps says. One could argue that the older hardcore fans didnt just lose interest and go away, they were driven away by NASCAR doing exactly what Phelps said. I know that is the case for my family... anecdotal or not. They are past the point of no return now and have no choice but to chase after millenials that dont know anything about racing but are excited that there is a black or female driver regardless of talent.
On the flip side it will be interesting to see how Stewart/ Evernhams new race series does. Secifically going after older retired drivers and targeting those older hard core racing fans.
I'm sure a lot of people will cry about it but I'm happy to see Kyle Busch get a win to keep the win streak going. However, I would have been happy to see MTJ get the win to lock up a spot in the championship 4. Hoping he can get the win at Martinsville on Sunday.
Just hope that Martin can get the win this weekend and be in the finals.
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