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Old 04-03-2012, 03:28 PM
 
Location: Michigan
29,391 posts, read 55,434,023 times
Reputation: 22042

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Reader Darrell was shopping recently for a new car and snapped a picture of the College Park Hyundai dealership in Maryland that's charging $1495 for dealer-installed door edge guards. "They were on every car on the lot," wrote Darrell.

Would You Pay $1495 For These $8 Door Edge Guards?
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Old 04-03-2012, 04:00 PM
 
Location: north of Windsor, ON
1,900 posts, read 5,880,237 times
Reputation: 657
I almost bought a Mazda ten years ago. The dealer tried pulling some similar stunt, and wouldn't give me the car without paint protection, VIN etching, rustproofing, or whatever other snake oil the car had for $1000 or so. I left and the dealer was gone a year later. My local Chrysler dealer may do this too, from what I've seen on the lot, but his markup on his dealer add-ons is only slightly unreasonable.
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Old 04-03-2012, 04:03 PM
 
Location: Vallejo
21,678 posts, read 24,843,652 times
Reputation: 18907
And? When I bought the Mazda everything on the lot was marked up $3,000+ above MSRP. I paid $1,800 under. That's just how car buying at a dealership is... it's not like anyone pays asking price.
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Old 04-03-2012, 04:24 PM
 
Location: Central Jersey - Florida
3,377 posts, read 14,584,944 times
Reputation: 2272
Quote:
Originally Posted by John1960 View Post
Reader Darrell was shopping recently for a new car and snapped a picture of the College Park Hyundai dealership in Maryland that's charging $1495 for dealer-installed door edge guards. "They were on every car on the lot," wrote Darrell.

Would You Pay $1495 For These $8 Door Edge Guards?
A local Hyundai Dealer here in New Jersey (BRAD BENSON'S HYUNDAI) advertises on the radio "35% off the posted dealer price on every new Hyundai in stock"! I'm sure his cars are loaded with high markup items like door edge guards, pin stripes and the likes. What a ripoff.
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Old 04-03-2012, 04:25 PM
 
Location: north of Windsor, ON
1,900 posts, read 5,880,237 times
Reputation: 657
My point was that every Mazda on the lot, before it even saw the showroom floor, got some dealer-installed options at an insane markup. I asked to get a car there that did not have $1000 VIN etching, et al, and the dealer refused. It had nothing to do with the price of the car itself- it was the dealer-installed options that were ridiculous. The dealer lost a sale when I refused to accept a car with his options, and he later lost his franchise because that sort of thing is rarely tolerated around here. From what I've seen over the years, even the foreign car dealers here don't typically do this.
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Old 04-03-2012, 10:43 PM
 
Location: Central TX
2,335 posts, read 4,129,523 times
Reputation: 2812
I was shopping for new Chargers last week and every other car on the lot had a Paint/Fabric protection package for $2495(!)

They also had a new Grand Cherokee SRT8 with a $10k "market adjustment."

I left before meeting the salesman.
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Old 04-03-2012, 11:37 PM
 
Location: Summerville, SC
3,382 posts, read 8,616,518 times
Reputation: 1456
Actually, I don't think the "markup" has anything to do with the edge guards.


The way I read it, is the dealer, yes installed the edgeguards but not charging anything.


BUT, they are offering a market value adjustment. Basically saying this car is so desireable it sells for more then MSRP.

You usually only see it on rare specialty models, like a ZR1 Corvette. Yes it's MSRP is say 100k, but dealer knows its 1 of 5 cars just like it, and its the only availible Zr1 within 500 miles. The dealer will take on a market reference cost.


Its the flipside of an incentive.


I think they are stupid for thinking a hyundai will get a car like this.
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Old 04-04-2012, 04:45 AM
 
Location: north of Windsor, ON
1,900 posts, read 5,880,237 times
Reputation: 657
I went to a Honda dealer back in '07 and the Fit was $2K over MSRP. A Fit Sport was about the same price as the Accord VP I was looking at.
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Old 04-04-2012, 07:25 PM
 
17,015 posts, read 21,702,067 times
Reputation: 29116
Quote:
Originally Posted by exhdo1 View Post
A local Hyundai Dealer here in New Jersey (BRAD BENSON'S HYUNDAI) advertises on the radio "35% off the posted dealer price on every new Hyundai in stock"! I'm sure his cars are loaded with high markup items like door edge guards, pin stripes and the likes. What a ripoff.
He needs gas money for his go fast boat!
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Old 04-04-2012, 08:05 PM
 
Location: Homeless
17,720 posts, read 13,442,483 times
Reputation: 11993
I've seen dealers put strips on some cars when they hit the lot. they they slap the letters SE on it & call it a SPECIAL EDITION! Customers tend to buy into this crap & so dealers are more then willing to sucker them.

All for a low price of $3,000.
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