Quote:
Originally Posted by Fargobound
What most people don't know about Land Rover is they've passed from one owner to the next. The best part of the Rover group was kept by BMW.
|
Don't think that's right ...
BMW broke up their LR/RR operations in 2000 with a sale of LR to Ford, then
in 2006, sold the balance of their holdings ... RR ... to Ford, so all the Rover product was again united under one ownership for the first time since the days of B-L ownership.
in 2007, Ford announced they were packaging Jaguar and the Rover Group for sale, which then sold in 2008 to Tata Motors.
IIRC, that sale included the rights to the Daimler and Lanchester brands and their designs. Both were very upscale cars, with Lanchester every bit the equal (IMO) of more famous name Brit marques like Bentley or Rolls-Royce.
At this point, BMW has no ownership of Rover name, rights, designs ....
and Ford lost their butts on this marque. I recall Ford spending $1.6 billion just for one of their buys into the RR marque, and sold their entire holding for a fraction of that price to Tata Motors.
I've posted in prior threads about how Ford had difficulties implementing the changes that their engineering group had envisioned with Jaguar to improve that upline marque name/product, with much meddling from the Brit government and the labor controls in that country. The result was to deny Ford the freedom that it desired to replace known problematic components in the car series with proven reliable stuff sourced through other Ford plants (not just USA, but domestic, USA, and Euro production items); the Brit gov't required Ford to continue to buy domestic products to keep Brit workers employed. By the time that Ford was able to get approval to make the changes to the product line-up, the losses had mounted to unacceptable levels and the decision was made to sell the company ... even when some of the changes came into play and the sales improved, it was still too much financial burden to overcome for the value of the Jaguar cachet for a premium marque to Ford. But Ford's financial advisors also recognized the Ford couldn't unload the losing RR/LR division without tying it to a company with a higher perceived value ... hence, the bundling of Jag and RR/LR as a company sale. I've not tracked the management, procurement, and design issues that Ford had with RR/LR as I have with Jaguar, but looking at the product line-up during the years of Ford ownership, I infer that similar gov't interference was a primary factor in the very rapid divestiture of the company.
From a marketing and manufacturing standpoint, one recognizes that Ford is not simply a USA manufacturer, but a worldwide player with a significant presence established in the European area of the world. They really lost a lot of money on their venture into upline Brit car marques.