Digital advertising trucks. (red light, traction, truck, replace)

[don1945]

Have any of you seen one of these trucks yet..........especially at night ?



Mobile Scrolling Billboard Advertising truck ,2006 Isuzu NPR - YouTube


I don't see how they are legal. I followed one the other night and the sides and back of the truck were so bright it looked like a football stadium around it. What makes me wonder about the legality is that they are very distracting to other drivers, as if we need one more distraction. I was amazed how bright it was and I actually had to pull down my sun visor as I sat behind it at a light. I can't explain how bright these things actually are. Plus, the one I saw was animated with a constantly changing scene on each panel, it was like watching a huge tv.

I can see how they might be ok in the daytime, or when parked somewhere, but at night drivers will be trying to read the messages on them and it won't be long before someone is in a wreck because of it. Every State has rules about what colored lights that you can put on a vehicle, wonder how this one slipped by ?

BTW, the "Don" in that ad is not this Don, just a coincidence in case someone thinks I am spamming.

Don

[MckinneyOwnr]

Go to Vegas. They are all over the place there, and have been for years. I've only seen a few here in Dallas, and just in the downtown area only.

[Hemlock140]

Originally Posted by MckinneyOwnr

Go to Vegas. They are all over the place there, and have been for years. I've only seen a few here in Dallas, and just in the downtown area only.

Yes, in Vegas they advertise escorts and are all over. Here in Seattle I have seen a few, they are a very cost-effective alternative to billboards, which have been regulated out of many cities.

[ukrkoz]

This is what will happen.
Basic business principle in the country is: you can get away with anything, until get caught.
So they will be doing this, or whatnot, like laser headlights (yep, BMW came up with those) blinding people, until there will be a lawsuit or 2, and there will be a major $$ loss to advertisers. THEN lawyers all over the country will catch to it, and it willl become un-feasible to do it. So it'll "self regulate".
Remember Fight Club the movie? "If costs of lawsuits become greater than cost of recall, then we do recall" "What car company are you working for?" "Major".
I think he was referring to Ford, actually....

[ukrkoz]

Btw, this is another good reason to have dash cam. In case chit happens, you have recorded proof of what and WHY.

[don1945]

When I was approaching that truck in traffic I wasn't sure what I was looking at. The entire area in front of me was lit up very brightly and as I got closer I could see the animation on the 3 big screens. It really seemed distracting to me because you just know people driving along with him in traffic will be watching those screens instead of the road.

I have got to ask one of my cop friends what they think about the legality of these rolling light shows. My Sons got pulled over one time for just having those little LED lights that replace the wipers on a car, so I can only imagine how the law views trucks that are lit up like a movie marquis.

Don

[rbohm]

like us crew chiefs of old will tell you, if it isnt in the rule book, its legal. but consider this, when driving down teh road at night, you are pummeled with all kinds of advertizing, and people will do the same thing as with these trucks, crane their necks to check out the bright lights. this has been going on virtually since the automobile was created, and yet you dont see stationary signs at the side of the road outlawed, neither do you see lighted billboards being outlawed. this is just another billboard that drivers will have to deal with.

[need4speed2012]

I agree that its distracting and in many states its illegal.