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Hino Motors is subsidiary of Toyota so they do sell Medium duty class 6 and Class 7 trucks here just not civilian versions of those commercial variants.
In the United States, Hino Motors Manufacturing U.S.A., Inc. assembles medium-duty trucks at its Williamstown, West Virginia, plant. Its manufacturing facilities in Ontario, California, and Marion, Arkansas, produce axles, knuckles, and suspension components for Toyota's Tacoma, Tundra, and Sequoia models.
Hino's Parts Distribution Center in Mira Loma, California, supplies Latin American and Caribbean distributors with genuine Hino service parts. The 18,000 m2 (194,000 sq ft) assembly plant in Williamstown, West Virginia, assembles Class 6-7 Hino trucks at an annual capacity of 10,000 units.
The plant was opened in November 2007 and employs about 200. The plant in Long Beach, California, was closed in 2007 and its production was transferred to the West Virginia facility.
Production in West Virginia began with Class 4-7 trucks but the Class 4-5 products were dropped after 2010 model year and the plant now focuses on Class 6-7 products. Opened in 2016, Hino operates a distribution center in Gahanna Ohio. It occupies a former Petsmart distribution center on Taylor Road.
They could easily build one but they know it's a market they wouldn't have any traction in, so to speak. It took them forever to offer a full-size/half ton and I don't think they get a big market share compared to the big-3 American trucks, even though they are good products. Nissan getting that 5.0 Cummins V8 might change that. If I were in the market for a 1/2 ton that would be the first one test driven.
I think the better question would be is why are either one of them in the truck market at all. They make the Tundras here and they can't hardly give one away. I saw the First XD on the road just Friday and it looks like a drunken sailor threw a buttload of chrome at it and some of it stuck- absolutely the ugliest POS I've seen. Neither one does anything great. Neither are towing kings and neither gets rave reviews for fuel mileage. Since neither one really knows how to build a TRUCK, they should go back to making econoboxes, that's what they do best.
It's a very expensive game to play vs. entrenched competitors.
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