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1 out of every 6 trucks are sold in Texas, and Texans will buy anything with the word "Texas" on it, so therefore you have a Texas edition of pretty much every truck.
Otherwise it's a way to jazz up and help distinguish somebody's truck from the billions of trucks on the road.
In some cases yes. For example - A Z71 Chevy/GM has differences, mainly shocks, as opposed to a regular 4X4. A King Ranch Ford has a butt ugly interior with fancy, but god awfully colored leather, versus a regular "Lariat" and so on, and so on.
Not just trucks. Lincoln had "designer" editions a number of years ago. Tiffany, Bill Blass, whatever. I also think Cadillac may have also. Ford had The Harley Davidson F150 up until a few years ago. It's a marketing/packages thing.
Not necessarily a gimmick but a package of options that is put together and marketed as a group to simplify the build process and prevent custom ordering of individual options. The package makes the process of ordering. building, and selling vehicles easier for the manufacturer.
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