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Old 12-20-2017, 07:41 AM
 
9,613 posts, read 6,843,050 times
Reputation: 6842

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Quote:
Originally Posted by GearHeadDave View Post
The real problem is finding the dealer's "true cost", holdback and incentive. We used to be able to get "invoice cost" and work from that, but dealers have gotten smarter about hiding that information.

Here's an example:

$22,239.00 = Sticker price of new car
$20,839.00 = Factory invoice
-$444.78 Subtract dealer holdback (2% of MSRP *amount varies)
-$1,000.00 Subtract dealer incentive ($1,000 factory to dealer incentive)
$19,394.22 = True dealer's net new car cost
Remember, the goal isn’t to try and get the dealer’s margin down to 0. It’s to get a new car at market rates.
In reality some cars will consistently sell at a loss. Working toward that $19k when everybody else gets them for $18k is counter productive. Likewise, a rarer car (especially if you’re picky about options), will sell for far more than the dealer’s cost.
If you’re the only person on the world who knows the dealers cost, and nobody else does, they’ll just sell to everybody else and that information will be useless. They’re not going to sell you a car for $19k if everybody else is willing to pay $21k.
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Old 12-23-2017, 10:31 AM
 
Location: South Louisiana
701 posts, read 684,833 times
Reputation: 1632
I bought a 2017 Silverado LTZ crew cab loaded to the max. The sticker was $47,615.00. There was a “sale” price of 25% off sticker. I traded in my 2011 silverado that needed a few repairs. So I figured this would be my last truck purchase – I am 72. I had points on my GM card and an incentive from GM. The 2017 ended up costing me my truck and $10,000 plus ttl. My wife and I like to take vacations to other states and for piece of mind this truck would serve the purpose. Drives and rides like a dream and averages 25 mpg on hwy. I think I made a good deal.

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