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Currently there is a thread about vehicle names that probably will never be again, and I thought it might be fun to come up with a name you would like to see on a vehicle.
I use to like the names Lincoln had for it's vehicles until the "MX" craze took over the brand.
Names obviously depend on the vehicle they are attached too.
I think any luxury vehicle would benefit with the name "Colinard".
Lincoln Colinard
Cadillac Colinard
Lexus Colinard
Bentley Colinard
Not an easy task. Some brands named vehicles after cities, some after types of swords, and some after names associated with space thanks to NASA and the space race. Some models were named after animals. Today’s youth have no idea about names of swords and don’t seem interested in space names. I like vehicles named after animals as long as the nature of the vehicle matches the nature of the animal. Some of the best examples was the Studebaker Hawk and Ford Mustang. If Lincoln would develop a RWD luxury sport coupe they could bring back the Cougar name.
Something to think about names, is that they are often trademarked, and owned by competitors. All the big 3 have a list of names they have trademarked and own that they COULD use, and others cannot. And then there's all the names that mean something else that are questionable.
Name changes are nothing to undertake lightly, says Larry Dominique, president of the industry valuation company ALG Inc. and former product planning head for Nissan Americas. "The rule of thumb is that introducing a new car costs you $100 million in advertising," Dominique says. "But if you have to introduce it under a new name, it will cost you $200 million."
Some part of every ad dollar must be diverted into making sure the consumer knows what this newly named thing is, where it belongs in the portfolio and what it does, he says.
"The key question is awareness," he says. "How much is it going to cost you to make people aware of your name? Not just to have a positive association with it but to simply recognize what it is as a product in the marketplace."
Not an easy task. Some brands named vehicles after cities, some after types of swords, and some after names associated with space thanks to NASA and the space race. Some models were named after animals. Today’s youth have no idea about names of swords and don’t seem interested in space names. I like vehicles named after animals as long as the nature of the vehicle matches the nature of the animal. Some of the best examples was the Studebaker Hawk and Ford Mustang. If Lincoln would develop a RWD luxury sport coupe they could bring back the Cougar name.
Cougar should be an older feminine looking car that chases after newer mustangs and Camaros.
Something to think about names, is that they are often trademarked, and owned by competitors.<>
I Have Heard that many years ago when NORML came into being the tobacco companies went and gathered copyrights on all the good dope names. I know Hershey Chocolate has hundreds of potential candybar names secured. I had a friend back in PA and that was part of his job.
I'm sure there are marketing types who sit around and dream up car names all day. "And make sure no obscenities get published, like ***Taurus"
Musky
Electron (hmm, that actually sounds nice)
I-Drive
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