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Yes, and this is what I spoke to in an earlier point. A poster responded saying that if we have a problem with Ford’s decision than we should all go out and buy more Ford sedans and maybe they’ll change their mind....when it has been made pretty abundantly clear that it doesn’t matter how many are sold. Ford isn’t interested in meeting the demands of the consumer. It is only interested in selling vehicles with the highest profit margins.
Ford has gone all in with Wall Street....sorry main street.
Like every company out there if you owned a company you’re in it to make money not to loose money, Ford has stockholders to please just like every other large corporation.
Like every company out there if you owned a company you’re in it to make money not to loose money, Ford has stockholders to please just like every other large corporation.
Sorry but this is a huge pet-peave of mine. It’s lose, not loose.
Last edited by Cruz Azul Guy; 05-07-2018 at 11:11 AM..
They're the perfect do-almost-everything vehicle whether its transporting people or cargo, they do it in comfort while also being economical and efficient.
Sales are trending downward Ford Fusion, for example. Why?
Anyone ever herd of Marketing????
I see what you did there...
If one particular brand, or model, isn't selling like it should, it means the market is shifting elsewhere. Does that mean an entire segment is shifting? Or just a player in the segment? I say it's a player in the segment.
Case in point - When the economy is good, McDonald's suffers, cigarette sales go down, beer sales (by volume) go down (most of the time). Now, why is that? One would think that if we're making more money, we'd buy more Big Mac's, Budweiser, and Marlboros (for those who smoke) because we can? The reason why these places fall of their sales paces is because the buyer, who is making more money and feeling better about their own financial outlook, decide it's time to go sit down at a nice restaurant for a custom cheeseburger, maybe give the Nicorette a try, and splurge on a nice mix of Grey Goose instead of Natural Light.
Am I putting Ford in the category of McDonalds? Well, a little yes. Why? Because they're brand here in the states is viewed through the lenses of being domestic, and not exotic.
Given that subprime lending has been in the car market now for a couple of years (cheap money has to go somewhere), I would say that if car sales have slipped in volume, then it is a signal of price, meaning the equilibrium of perceived value has been met. So what should a manufacturer do? They've found the max ceiling the market is willing to pay for something? How do you get even more out of the market?
You change the recipe, you change the perception of value to the buyer. How? You go BIGGER? Ok, 1970's Caddy's again? Land Yacht's? No....... Luxury Trucks.
Sedans may be slowing now, but they'll be back, trust me.
Ford is bailing on cars because the current lineup is in need of a refresh which will cost them a lot of money to implement. So they are leaving the sales of sedans to the Japanese companies.
I wouldn't be surprised if the Asians bail on pickup trucks in the next few years.
I wouldn't be surprised if the Asians bail on pickup trucks in the next few years.
Unlikely. Every year since 2012, Toyota has sold over 110,000 Tundras. Except for 9/10/11, they've sold at least 140,000 Tacomas a year since 1996. Taco sales are surprisingly steady!
Unlikely. Every year since 2012, Toyota has sold over 110,000 Tundras. Except for 9/10/11, they've sold at least 140,000 Tacomas a year since 1996. Taco sales are surprisingly steady!
Here is additional proof of the type of car that will be built in the future. Look at even the most luxurious brands in the nation, are changing and will be building what the customers want. They are all starting to build very expensive SUVs.
SUVs, Pickups, and crossovers are the car of the future. Sedans, etc. are the cars of the past. Ford is one of the first auto company to go all out for the change, and doing away with building cars with one exception, the Mustang Sports Car. It is going to only build what the public wants, which is Pickups, SUVs, and Crossover vehicles the cars of the future.
Now even the most luxurious auto companies are moving into building the car of the future as the above article shows.
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