Mahindra & Mahindra, the utility market leader has recently launched its multi-purpose vehicle Xylo. The Xylo is the first in a series of new products that the company has lined up till 2010.
The other two launches that the carmaker plans by yearend are a mass-market light-cargo product like the Tata Ace. In 2010, the company plans to roll out its global SUV product. The company plans to organize its export thrust with the launches.
While the Xylo is positioned between the Bolero and Scorpio SUVs, the global SUV product will be positioned above the Scorpio, though it will be more mass market than the Ford Endeavour or Honda CRV price category.
It is to be mentioned here that all the three products have been designed to target both the domestic market as well as exports. Xylo, for instance, comes with a 2.5-litre CRDe (common rail diesel engine) like Scorpio, but it will also, in due course of time, get a petrol engine for its export avatar.
M&M is cranking out Xylo from its Nashik plant.
Mahindra car price range between Rs. 600,000 to Rs. 800,000 The maximum capacity for the MPV is 20,000-25,000 units a year while the Scorpio’s top capacity is 40,000 units a year.
Source: Infibeam.com News
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