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I'm sure the folks that have been living with surging vehicles due to Toyota's negligence will gladly take up the offer.
Can they really do so, though? Trading an '09 Toyota and being several grand upside down on a loan won't be cured with $1000 cash back or whatever Hyundai's deal is aside from said owners having the cash to cover that negative equity...
Can they really do so, though? Trading an '09 Toyota and being several grand upside down on a loan won't be cured with $1000 cash back or whatever Hyundai's deal is aside from said owners having the cash to cover that negative equity...
Not everone has a loan and not everyone knows the term "upside down" and what it entails. The target audience is panicked Toyota owners. The sentimes expressed by the automakers ofering the deals is that "we will take care of you and make it all better". It is appealing to the Toyota owner's sense of safety and security. They are hoping the expressed sentiments, althought not entirely sincere, will be pereceived as sincere and the panicked Toyota owners will take the bait. Sounds deceptive and it is technically, but not illegal. It's a very shrewd business move that, to me, makes total sense.
Can they really do so, though? Trading an '09 Toyota and being several grand upside down on a loan won't be cured with $1000 cash back or whatever Hyundai's deal is aside from said owners having the cash to cover that negative equity...
does seem kind of strange. and although Hyundai is sort of acting the "ggod guy" here...its not like they are going to take the Toyota's and put them out to pasture
no, they are going to put them back out onto the streets, selling them to the same public they are supposedly relieving of these cars
so...its a good PR move, if nothing else
they have 6 Super Bowl commercials lined up. 4 in the half hour prior to game time, and two in the first half. all to promote the new Sonata. and one has Brett Favre
so, they know what they're doing. its "Hyundai Week"
You are ALWAYS going to get screwed on trade-ins to dealers, even with these rebates. All dealers will be using this one for years to continue to give customers subpar quotes on their Toyota trades. Another reason to really downsize your car purchases. Learn to live with less, means more cash in the long run. Pay cash for a nice used vehicle and drive it until its dead. There is nothing that sucks more cash from consumers than cars. This sucking sound is directly hurting your savings, investing, and retirement accounts.
Im not surprised Hyundai jumped on the opportunity (same goes for GM) to grab some sales from scared Toyota owners. Id rather have a Hyundai right now, too.
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