Lower risk and a higher return.
Take Unilever or Proctor and Gamble. Both are conglomerate type companies, and should Ben and Jerry's take a fall in demand, there are other companies/products within the group to pick up the slack.
I think being a holding company is better in modern economic times, since the economic environment and general world environment is more complex now. It's better to spread risk and de-centralise, over stay in one product line/industry. Few big world companies do this, for that reason.
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