When it comes to social media, is this essentially what ad firms do? (The Onion video)

[FreshFresh]

https://www.youtube.com/watch?v=CK62I-4cuSY

The Onion is a satirical site, btw.

[cpg35223]

It's pretty funny. But, unlike most Onion stuff, it kind of misses the mark. Because the key word in social media is MEDIA. Television is a medium. Radio is a medium. Putting a client's content in social media is no more an aspect of the idea than telling the client he needs to be on television. It's just one more avenue to reaching a target. What is creative and innovative is what goes ON social media, not recommendation itself to use it.