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I want to make homemade lip balm. How would go about performing market research on this product and how to make it special, a niche
There are so many lip balm sellers.
not to discourage you but lip balms are a dime a dozen and stories like burts bees wax are rare. your getting into a market with TONS of competition who's more established than you. also how many ways can you really seperate yourself from the pack