What book had a great impact on how you run your business

[doodlemagic]

This is a typical book many business or communicatin students have had to read. The Tipping Point by Malcolm Gladwell. It touches on theories on what makes an item popular, who are the people who spread ideas, what makes an idea tip and go viral, etc.

Another one I kind of hated but sorta liked at the smae time was rules for renegades.

[happypants 3235]

Thomas Friedman, especially The World is Flat. His other books are great, too. I've been online 20 years and ready to go global. So the broader the knowledge base in terms of, well, everything, the better. Current business is the third incarnation. I'm sure I'll fail a bunch of times, but the secret is to not stop trying.