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Old 04-01-2009, 10:29 AM
 
495 posts, read 689,513 times
Reputation: 203

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If you sell or market to older Americans, you should get your hands on a copy of the International Longevity Center’s new style book ” Media Takes: On Aging.”

This report is an important step in overcoming ageist language and beliefs by providing journalists and marketers, who work in the media, with an appropriate body of knowledge, including a lexicon that helps redefine and navigate this new world.


For a free pdf copy.
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