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Old 05-09-2007, 05:15 PM
 
1,474 posts, read 2,264,623 times
Reputation: 2013

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If you go with animals, put them in/on a Land Rover, wearing pith helmuts.

If you go with maids, put them in/on a Land Rover, wearing pith helmuts.

No, I don't sell Land Rovers.
I just associate them with safaris.
But can give you a good deal on some old pith helmuts.
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Old 05-09-2007, 10:11 PM
 
1,025 posts, read 3,826,921 times
Reputation: 634
Quote:
Originally Posted by newportbeachsmostwanted View Post
If you saw these two logos and names in your phone book-which one would you be more tempted to call?
To link the first one to your cleaning theme, add a little *sparkle* or starburst icon (as you see on teeth-whitener/gum ads) to the upper right corner of the Arc De Triomphe -- as if it's just been polished by your crew.

The giraffe theme is just too much of a stretch.
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Old 05-11-2007, 05:01 AM
 
19,125 posts, read 25,060,274 times
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i like b

id say "livin with animals, that dont pick up after themselves??"
call safari cleaners!
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Old 05-11-2007, 05:49 AM
 
Location: Haddington, E. Lothian, Scotland
752 posts, read 651,724 times
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What market segment are you targeting? How are you positioning your offering vs. your competitors? Your brand should reflect this.

Just as a guess, your market segments are probably:

1) The well-to-do
2) Aspirational upper-middle-class
3) Overworked middle-class

Depending on what your local competitors are doing, you should either a) choose a segment they don't serve and focus your brand image on them (niche strategy) or b) identify what you do that your competitors don't and reflect that in your brand (differentiation strategy)

For example, if there's no-one focusing on the aspirational upper-middle-class...make your brand reflect their wants. For this group I think the Arc de Triomphe, or something your market would find similarly "classy" (even if you don't think it is ) is probably on the mark.

However if you want to differentiate, say, you provide cleaning at odd hours of the day/night, then maybe your logo should have something like a clock or an owl, or something like that.

In either case, focusing your brand will help you stand out vs. your competitors, which is the whole point of having one in the first place.

Hopefully this makes sense. A logo that reflects the service is always more effective...too many businesses treat their brand image as an afterthought instead of a valuable tool.
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Old 05-11-2007, 08:36 AM
 
Location: Vero Beach, Fl
2,952 posts, read 12,440,826 times
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If you want to add a cute twist to your logo - take a giraffe and put on an apron and a cap (cleaning ladies of yesteryear). That is an image that people will remember and will be unique to your business. It all depends on your clientele.
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Old 05-11-2007, 10:22 AM
 
1,025 posts, read 3,826,921 times
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Quote:
Originally Posted by jhlcomp View Post
If you want to add a cute twist to your logo - take a giraffe and put on an apron and a cap (cleaning ladies of yesteryear).
...with a feather duster in its mouth, cleaning the ceiling fan.
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Old 05-11-2007, 11:23 AM
 
Location: Vero Beach, Fl
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Yes - Figment 07 that would be perfect. I am not kidding. It would be too cute and certainly not a logo anyone would forget.
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Old 05-11-2007, 01:54 PM
 
1,025 posts, read 3,826,921 times
Reputation: 634
And hire tall people.

(Isn't brainstorming fun?)
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Old 05-11-2007, 02:09 PM
 
Location: Vero Beach, Fl
2,952 posts, read 12,440,826 times
Reputation: 2089
You betcha!!
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Old 05-16-2007, 07:33 PM
 
28,699 posts, read 41,743,227 times
Reputation: 37503
Around here we have a well-known moving company named Two Men and a Truck. I met some cleaners that called themselves Two Women and A Mop.

I remembered that name.

Depending on your target audience how about a Zamboni with brooms or mops on the front?

For the Safari idea how about an elephant holding a broom in it's trunk. "We never forget to get your whole house clean" Or a mop for an adult elephant with a baby behind it holding a pail?
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