No perfume-y smells. (Cats have a
much stronger sense of smell then humans do). 99.9 DUST FREE.
No dust, no perfume = no sneezing kitties. Or myself.
Clumps great. Cats love it. Very little tracking.
When a person has 7 felines, an awesome litter is exciting.
Cats Save Lives (http://www.themmrf.org/donate-now-take-action/ways-to-donate/precious-cat.html - broken link)