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Originally Posted by dijkstra
Everything RIM/Blackberry has done in the last 5 years has been an Epic Failure
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This is a matter of opinion.
Quote:
Originally Posted by dijkstra
I was saying they were history but now after having done a little research, I have realized they are trying to piggyback off of Androids success by making it so Android Apps can be ported over. That was probably the only smart thing they have actually done lately and may save them from going under.
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The idea to port Android apps is a couple of years of old and goes back to the Playbook. It is a smart move and concentrating on Gingerbread apps is an even smarter one (if you are currently using an Android phone with Gingerbread, then either: your handset is old and you are eligible for an upgrade, and/or 2: you have a low-end hand-set), but I personally think it is corny and would prefer 100% native BB apps. I am also curious to know how BB plans to handle this from a security perspective.
Quote:
Originally Posted by dijkstra
I don't personally know anyone that has a BB anymore but I am sure there are still a few diehards that will still buy them so they may be able to maintain a 1-2% market share but most likely won't be relevant anymore.....at least not in the next 5 years. More than likely, someone else will come up with the next big thing before BB can turn around and the question is will they jump on the bus or watch it go by again?
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I know a few people that still use a Blackberry and I still see plenty of them when I am out and about. Outside of the iPhone, the Blackberry form factor is probably the most recognizable.
That 1-2% market share is only in the U.S. Globally, they are closer to 4-5.x% (some sources place RIM at 7%, but the 4.x% - 5.x% is the most consistent range). That is low, but consider that Blackberry is still the 3rd most popular OS behind iOS and Android.
Android is successful for a few reasons. The main reason being that the OS is free and "open"; allowing handset manufactures and service providers to put what-ever spin on it they like, followed by the cheapest, low-end, smart phones are practically all Android. A third reason is that Android is immensely popular in Asia. In the U.S., Android is also popular because of all of the no-contract providers and pay-as-you-go plans. If you want a smart phone, 90% of the time you have no choice but to get an Android device. It is almost as if you are being strong-armed into it.
It is too early to call it a day for Rim/Blackberry. They plan to have six BB10 devices out by the end of the year, with no doubt at least one being a low-end device. With the entire line up out, I believe that 2014 will really be the year that indicates where Blackberry is heading.
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