Buick has been working hard to rebrand itself, but is the issue really its EMBLEM and should it be Changed? (2012, best)
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It’s amazing how so few American born auto companies have no compelling emblems lol they’re all pretty Blah and vanilla .
You had to grow up around the American automotive industry like i did growing up and still living in metro Detroit, to appreciate the logos and what they represented through the years when you could tell what vehicle was made by what automaker. The only real vehicles that the style never really changed allot was the Dodge Challenger it looks allot like the ones from the muscle car era of the 70’s. And you know right away what automaker made it. The Mustang is somewhat the same but not like the challenger. Every vehicle commercial back in the day would display the manufacturer emblem of the vehicle that was in the commercial so you knew right away what automaker it was. Chevrolet bow tie was about America and Apple pie and was the average american automobile. And when you seen the bow tie you thought of America. Bob Seger song like a rock was Chevrolet way of telling you that there pickups were built tough, like Fords saying Ford Tough. And nothing says more about a automaker is the blue oval especially when you see the massive emblem on their world headquarters in Dearborn Michigan. Or the big GM on their headquarters in the Renaissance center in downtown Detroit, or the giant mural of the popular FCA brands on the headquarters in Auburn hills Michigan.
Association of Buick with old age is long forgotten.
My neighbor's 81 year old father just bought another new Buick SUV (trading in his last one).
My 74 year old mother in law is on her 2nd Buick SUV
I do have one outlier: the best man in my wedding bought his wife an Enclave, but she was coming out of an old Accord and is NOT a car person. He drives an Audi and she liked the Buick so they bought it. He said he would have never bought it for himself.
Logo/emblem isn't Buick's problem. They hired Tiger Woods a few years ago as a spokesman, he certainly doesn't drive one he has an S65 and a Lambo SUV
You had to grow up around the American automotive industry like i did growing up and still living in metro Detroit, to appreciate the logos and what they represented through the years when you could tell what vehicle was made by what automaker.
Riiiiiiiiiiight... that's why I was saying that the associative, symbolic and psychological elements for emblems are really, really powerful. Seeing that Buick Emblem is instantly like a negative Rorschach test lol
Just conjures up all types of ... UGH... lol
Quote:
Originally Posted by HappyRider
More than the logos, it was the hood ornament that defined the vehicle. Jaguar, Mercedes, and yes, Mack trucks.
Ah yes, I noticed more of the older American cars had hood ornaments, but American automakers have gotten away from that. The foreign automakers seemingly have still preserved hood ornaments, particularly for the more pricier models.
Ah yes, I noticed more of the older American cars had hood ornaments, but American automakers have gotten away from that. The foreign automakers seemingly have still preserved hood ornaments, particularly for the more pricier models.
Any car that's sold in Europe or China must meet regulations that protect pedestrians. The Hood and Fascia are designed to absorb energy in order to reduce the likelihood of injury if you hit a person. So it would be practically impossible IMHO to have a hood ornament on any of those vehicles. The US does not have this regulation so I suppose you could have a hood ornament on a vehicle sold here and then remove it for EU and China, but this adds cost and complexity so it's not that easy. I can see a niche car like a Bentley, Ferrari, Lambo, etc doing that, but not higher volume mainstream car.
Any car that's sold in Europe or China must meet regulations that protect pedestrians. The Hood and Fascia are designed to absorb energy in order to reduce the likelihood of injury if you hit a person. So it would be practically impossible IMHO to have a hood ornament on any of those vehicles. The US does not have this regulation so I suppose you could have a hood ornament on a vehicle sold here and then remove it for EU and China, but this adds complexity so it's not that easy.
Now automakers put their logo on their rims, or grills. Pickups have their on the front grills in the center, and on the tailgate. It’s. Cheaper to place them there because the old hood ordainments were made of zinc and chrome plated.
Any car that's sold in Europe or China must meet regulations that protect pedestrians. The Hood and Fascia are designed to absorb energy in order to reduce the likelihood of injury if you hit a person. So it would be practically impossible IMHO to have a hood ornament on any of those vehicles. The US does not have this regulation so I suppose you could have a hood ornament on a vehicle sold here and then remove it for EU and China, but this adds cost and complexity so it's not that easy. I can see a niche car like a Bentley, Ferrari, Lambo, etc doing that, but not higher volume mainstream car.
Wasn't it Bentley that had a motorized hood ornament that would pop up when the car is started?
At a Buick dealer? They're usually tied on with GMC, occasionally with the Chevrolet franchise. Not hard to find.
Yeah, I'm being facetious...point is that if Buick has any pretense of being upscale having them tacked on to what looks like a truck dealership is not helping the brand in the least. I drive by a GMC dealer all the time, I assume they sell Buicks but its not noticeable.
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