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For the first time in Chrysler's nearly century-long history, their parent company has no "Chrysler" in the name. From Chrysler Corp. to DaimlerChrysler to just Chrysler again to Fiat Chrysler Automobiles (FCA), they've always had Chrysler in the name. But on January 16, 2021, they became Stellantis US after a merger with Peugeot/Citroen.
I'm wondering a few things. First is the loss of "Chrysler" from the parent company's name. Of Stellantis US's four brands, Chrysler is by far the weakest. They sell the 300 full-size sedan and Pacifica minivan.
The 300 is largely the same as the Dodge Charger, a name with more brand equity. And why is the van sold as a Chrysler? If we look at the history of the Chrysler-built minivans, it was the Dodge Caravan/Grand Caravan that always was the highest seller. The Chrysler Town and Country came along six years after the original vans - the Dodge Caravan and Plymouth Voyager - and always sold in small numbers compared to the Dodge model.
Frankly, they should just can the 300 and call the minivan a Dodge.
But, I don't even know if Dodge will be around decades from now. It could be, has a lot better shot than the Chrysler name, but I'm seeing similarities to the AMC buyout in 1987. Back then, AMC had a flagging car division. They had replaced all their cars with Renaults, but still, flagging car division. They had a booming light truck division, Jeep. Chrysler buys them out, calls it the Jeep/Eagle division, halfheartedly supports Eagle for about a decade before canceling it, meanwhile putting billions of dollars into Jeep which continues to grow and becomes a cash cow for Chrysler.
Could this happen again? We have a similar circumstance now; a flagging car division (Chrysler/Dodge), and a light truck division (Jeep/RAM) that prints money. It seems possible that Stellantis drops Chrysler AND Dodge years down the line, really only interested in the lucrative Jeep and RAM divisions.
For the first time in Chrysler's nearly century-long history, their parent company has no "Chrysler" in the name. From Chrysler Corp. to DaimlerChrysler to just Chrysler again to Fiat Chrysler Automobiles (FCA), they've always had Chrysler in the name. But on January 16, 2021, they became Stellantis US after a merger with Peugeot/Citroen.
I'm wondering a few things. First is the loss of "Chrysler" from the parent company's name. Of Stellantis US's four brands, Chrysler is by far the weakest. They sell the 300 full-size sedan and Pacifica minivan.
The 300 is largely the same as the Dodge Charger, a name with more brand equity. And why is the van sold as a Chrysler? If we look at the history of the Chrysler-built minivans, it was the Dodge Caravan/Grand Caravan that always was the highest seller. The Chrysler Town and Country came along six years after the original vans - the Dodge Caravan and Plymouth Voyager - and always sold in small numbers compared to the Dodge model.
Frankly, they should just can the 300 and call the minivan a Dodge.
But, I don't even know if Dodge will be around decades from now. It could be, has a lot better shot than the Chrysler name, but I'm seeing similarities to the AMC buyout in 1987. Back then, AMC had a flagging car division. They had replaced all their cars with Renaults, but still, flagging car division. They had a booming light truck division, Jeep. Chrysler buys them out, calls it the Jeep/Eagle division, halfheartedly supports Eagle for about a decade before canceling it, meanwhile putting billions of dollars into Jeep which continues to grow and becomes a cash cow for Chrysler.
Could this happen again? We have a similar circumstance now; a flagging car division (Chrysler/Dodge), and a light truck division (Jeep/RAM) that prints money. It seems possible that Stellantis drops Chrysler AND Dodge years down the line, really only interested in the lucrative Jeep and RAM divisions.
I can see them dropping the Chrysler name and leaving Dodge with the Pacifica, Charger and Challenger. The Pacifica isn't all that bad, but the Challenger/Charger print their own money around here too - you see a few of the base models new, and a fair number of older ones...but by and large, what I see running around here are the RT's, Scat Packs and Hellcats. Guys around here with money want a beefy car with 4 doors and that's what you get. Neither Ford or Chevy make anything close, and no one makes anything in the price range you can get a Scat Pack for.
I've told my wife already - if I'm ever in a spot where I don't need my Jeep to get into work when there's 10" of snow on 95, I' buying a Charger Scat Pack. Might get it as a third car, but don't want it right now. 485 horses in a car I can still put a car seat in, I'm all for it. They're pretty comfortable too.
I drive a Jeep and had to get my car serviced. The dealership did not say they were an FCA dealership this time around or a "Stellantis" dealership. They said they were a "MOPAR" dealership. Even had information on my vehicle on file because it originated from what I referred to as an FCA factory and the person said "NO Fiat-Chrysler merged with another company that owns Alfa Romeo and a few other brands so now dealerships are MOPAR dealerships."
I drive a Jeep and had to get my car serviced. The dealership did not say they were an FCA dealership this time around or a "Stellantis" dealership. They said they were a "MOPAR" dealership. Even had information on my vehicle on file because it originated from what I referred to as an FCA factory and the person said "NO Fiat-Chrysler merged with another company that owns Alfa Romeo and a few other brands so now dealerships are MOPAR dealerships."
The idiots will spend a small fortune on signs.
When Chrysler purchased AMC. All of the AMC signs had to go and pay for Eagle signs. And what happened to the Eagle Brand? That's gone too.
The Dodge truck name is gone. Now called RAM.
Stellantis may keep some of the North American names and just dump some Eastern European made vehicles and put the word Dodge or Chrysler on them.
When Chrysler purchased AMC. All of the AMC signs had to go and pay for Eagle signs. And what happened to the Eagle Brand? That's gone too.
The Dodge truck name is gone. Now called RAM.
Stellantis may keep some of the North American names and just dump some Eastern European made vehicles and put the word Dodge or Chrysler on them.
There's actually historical precedent there. In its final years, AMC barely existed, only selling the Eagle proto-CUV. When Chrysler bought out AMC, they renamed the car division Eagle - which became mostly a hollowed-out marketing division for Mitsubishi-designed vehicles. They did have the Vision (a variant of the Chrysler LH car) and a couple of Renault-based models in their first few years, but everything else Eagle ever made was M'bishi-based.
Wonder why they’re camo’d. It was revealed publicly a decent while ago.
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