Ram Brand... (luxury, vehicles, 2011, auto)

[Innovator831021]

I didn't know about this, very glad to see that Ram will continue. They are making some great utility vehicles these days.

Chrysler: Ram Gets Own Brand, Gilles to Run Dodge Cars - dodge ram - Jalopnik

[GTOlover]

I will tell you this when it come to trucks I am a ford guy but man I love the looks and power of those new rams I mean I would a HEMI with 390HP and 407 fT-LBS of torque the only down side is they only come in auto if you want one in stick you have to get the 4.7 liter.


got to love they way they show of those duel tail pipes

[Drover]

So Ram is going to be Chrysler's version of GMC I take it? Kind of odd they'd go through the expense of creating a new brand when they've spent the last few decades eliminating brand lines (AMC, Eagle, Plymouth).

[JBMallory]

factory duals available on hemi, ram boxes, 10,200lb towing capacity, nice, comfy interiors

[GTOlover]

Originally Posted by JBMallory

factory duals available on hemi, ram boxes, 10,200lb towing capacity, nice, comfy interiors

but no 6-speed manual

[8 SNAKE]

Originally Posted by Drover

So Ram is going to be Chrysler's version of GMC I take it? Kind of odd they'd go through the expense of creating a new brand when they've spent the last few decades eliminating brand lines (AMC, Eagle, Plymouth).

I suspect that the Ram brand was created because it is about the only segment of Dodge that is worth keeping.

[Drover]

^Ha! Cynical, but not without a grain of truth.

Speaking of which, did they ever find a buyer for the Viper?

[CHICAGOLAND92]

Originally Posted by Drover

Speaking of which, did they ever find a buyer for the Viper?

I believe they are no longer selling the Viper brand.

Anyway, this does seem to be a good route for ChryslerFiat. According to the plans:

Chrysler: Upscale/Luxury brand. Very ambitious plans, as they plan to be "a notch above Cadillac."
Dodge: Performance/sport oriented brand. What Pontiac Should have been.
"Ram" brand: Pickups/commercial vehicles, etc.
Jeep: Off-road vehicles.

I assume Dodge will also be the bread and butter brand. As much as I dislike Chrysler right now (mainly because of their substandard interiors) I believe the Fiat-Chrysler merger could bring back the great Chrysler we had in the 1990s, the Chrysler I grew up with.

[GTOlover]

Fiat to give Dodge Viper Ferrari power?

08/10/2009, 3:58 PM

By Drew Johnson








Following Chrysler’s emergence from Chapter 11 bankruptcy in June, rumors ran rampant that Fiat would wind down the iconic sports car brand. However, the Viper line now looks to be safe, and could even be in line for a Ferrari-derived powerplant.

According to Car and Driver, Fiat CEO Sergio Marchionne is currently mulling a plan that would see the Viper powered by a V10 derivative of Ferrari’s next-generation V8. The move would not only help Fiat to cut costs, but could help re-launch the Viper as Chrysler halo vehicle.
Per the initial plans, the new engine family would be based around a 90 degree, modular V8. The Ferrari version would use a flat-plane crank layout, with Maserati adopting a more conventional cross-plane crank. Staying true to its American roots, the Viper version would gain two-cylinders and employ a pushrod setup.
No word on when the Fiat-powered Viper powerplant might bow, but the new range of powerplants is likely still several years off.

[JBMallory]

Originally Posted by GTOlover

but no 6-speed manual

6 speed auto isnt enough? lol

as far as the viper brand, it stays, and ferarri power? that would be somethin else... 10k redline?