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Except that it's not. There are completely separate affiliates for Palm Beach County from Miami+Broward.
Yes, true. As I understand it, a DMA has their own full boat, (or almost full boat) of affiliated stations.
Unless West Palm stations all go dark they will never be part of the Miami market.
Interesting numbers, DC would be higher if it were one market with Baltimore but of course they are separate.
Buffalo would also be in the top 5 if they could count Canadian viewers, as most viewers in the Golden Horseshoe region (Greater Toronto and Hamilton areas) receive Buffalo area TV stations.
When it comes to population growth, Philadelphia is nowhere in the same league as the San Francisco Bay Area..... Again, you can live in the largest declining metropolitan area in the United States by population but still live in one of the fastest growing television markets in the country
Brilliant. Everyone in SF is a tech savvy genius cutting the cord abandoning their TV's.
Meanwhile the toothless losers in Philadelphia don't know what the internet is as they are transfixed in front of their TV's with the rabbit ear antenna.
Or maybe Not.
Maybe its because TV Market size gives a better barometer of Philadelphias size and strength over its region.
Perhaps Philadelphias population growth is stunted because its in a shoebox compared to every other metro in regards to faulty MSA and CMSA designations..
While SF spans 150 miles along 2 sides of the Bay. Phladelphia cant even get CMSA credit for areas 10 miles away.
Trenton + other micro regions = Part of Phillys TV market. BUT NOT part of MSA or CMSA(Not counted in Phillys population + job growth statistics)
TV Market is the most honest barometer of the size a core city has on its region.
Location: Watching half my country turn into Gilead
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Quote:
Originally Posted by Parhe
Because they like to push the idea that Philadelphia should be bigger than the CB considers.
How is it a stupid idea when there are areas closer to Philadelphia, that have sports affiliates, and are literally covered in Philly's tv market (the Lehigh Valley) that are neglected in New York's, yet are ostensibly part of the "Tri-State Area"? Honestly, greater Philadelphia is larger than what the official stats say. It's not a conspiracy on our end. Commuting numbers to adjacent counties don't tell the whole story, just as the Bay Area posters will quickly point out that their region is also fragmented in some census metrics.
When it comes to population growth, Philadelphia is nowhere in the same league as the San Francisco Bay Area... Again, you can live in the largest declining metropolitan area in the United States by population but still live in one of the fastest growing television markets in the country.
Brilliant. Everyone in SF is a tech savvy genius cutting the cord abandoning their TV's.
Meanwhile the toothless losers in Philadelphia don't know what the internet is as they are transfixed in front of their TV's with the rabbit ear antenna.
Or maybe Not.
Here is the original post for reference:
Quote:
Originally Posted by Facts Kill Rhetoric
Except that it is detached from population growth.
For example, in the last year Los Angeles and New York have posted population gains in the top 5 (MSA/CSA) of the United States and their media markets have posted declines. In the last 10 years Los Angeles has added over 1.3 million people and its media market has still posted a decline in over 130,000 television households, that decline leads all of America, but Los Angeles is not a declining metropolitan area - far from it, in fact, quite the opposite. Similar can be said of New York. They lead the United States in television market contraction. Last year Philadelphia's media market posted far larger gains than the San Francisco Bay Area. When it comes to population growth, Philadelphia is nowhere in the same league as the San Francisco Bay Area (the San Francisco Bay Area added + 110,000 people while Greater Philadelphia added only + 18,000 people; over 6X less people than the San Francisco Bay Area.)
Again, media markets are tabulated and ranked by television households. Meaning people have to want to own a television, have to want to pay a television service provider (or just utilize the limited local area coverage networks), and want to watch television for it to count, it has very little to do with population growth or a recession. It is a cultural trend not a population growth one. The reason places are posting declines is because in those markets television is increasingly being abandoned for other modes of media and entertainment (most notably, the Internet). Again, you can live in the largest declining metropolitan area in the United States by population but still live in one of the fastest growing television markets in the country. Growth and contraction in media markets aren't correlated with population growth in metropolitan areas or combined statistical areas.
The earlier reasoning about the recession slowing the growth of media markets is off the mark as well. During the Great Recession, television actually posted a strong comeback at the expense of movie theaters and other commercial screening venues.
Obviously my point to Mutiny77 was that population of MSA and CSA are not correlated to DMA households. Nor is population growth of an MSA and CSA correlative with number of household growth in DMA.
One of the examples I used were the San Francisco Bay Area versus Greater Philadelphia.
On one hand you have the Philadelphia DMA registering + 24,000 households in a year, whereas the San Francisco Bay Area is + 3,400 households in a year. Essentially Philadelphia DMA's household growth year-over-year is on another level than the San Francisco Bay Area's, Philadelphia's DMA grew 7X more than the San Francisco Bay Area.
However on population growth, the blowout becomes an inverse situation. The San Francisco Bay Area added + 110,000 people year-over-year in the latest year to Greater Philadelphia's + 18,000people. So the San Francisco Bay Area essentially added 6X more people.
My point to Mutiny77 was that it is incorrect and wrong to look at population growth for MSA and CSA and think they correlate with household growth for DMA. They are not the same thing. They are not measuring similar things. They are not related metrics. The example of Philadelphia and the San Francisco Bay Area should touch up on that to a T. Also the fact that Greater New York and Greater Los Angeles are some of the biggest gainers in population, both by MSA and CSA, yet their household DMAs have been contracting for some years now, they're the biggest decliners in DMA households over the last 10 years and over the last 1 year as well.
Clearly population and population growth of MSA and CSA =/= household growth of DMA.
My other point to Mutiny77 was that household growth and DMA media market growth has nothing to do with recessions. Which they don't. Television markets actually grew robustly during the global Great Recession (2008-2010).
Here is a statistical analysis conducted in December of 2009 (during the heart of the Greater Recession in the worst year of the recession) and television was rising in popularity compared to other entertainment/news mediums, especially coming at the expense of going to the movies:
Quote:
Even though Americans are pushing domestic boxoffice revenue to new highs, an increasing number of them are indicating they'd rather save money and watch television.
According to Deloitte's fourth annual "State of the Media Democracy" report, due out today, 34 percent of Americans cite TV as their favorite medium, up from 27 percent last year. Second through fourth, respectively, were Internet, music and books, all of which are perceived by the average consumer as being less expensive than a night out at the movies.
While 71 percent of respondents say watching TV is one of their top media choices, only 22 percent listed going to the movies among their top 3.
This year's results suggest that consumers are increasingly looking to stay home for their entertainment rather than open their wallets. Asked whether they are looking to scale back entertainment purchases, 72 percent of American consumers responded in the affirmative.
As for the second sentence you quoted me for, the one where I mentioned that a metropolitan area that could have a declining population both MSA and CSA can still register household DMA growth or even be one of the fastest growing television markets, you do realize that I wasn't talking about Philadelphia, right? That was just a general statement, not specific to anywhere, as in something like that could happen.
I mean that sentence was in a whole different paragraph than my comment on Philadelphia and the San Francisco Bay Area. Also, I make the MSA and CSA population growth thread every year in March, I'm pretty well aware that Greater Philadelphia MSA/CSA are not a declining area. I never even said that in the first place.
Last edited by Trafalgar Law; 09-05-2016 at 01:54 PM..
You will likely never see Palm Beach added to Miami/Ft Lauderdale market.
There are massive cultural differences between MiamiDade on the south side of the metro and Palm Beach on the north side. Broward is like a cultural transition zone between the two. With over 1.4 million people in Palm Beach County alone and the need to also serve the communities north of it with even more of a cultural difference between them and Miami, I agree that it's highly unlikely that Palm Beach County would ever be added to the Miami/FTL TV market.
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