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Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings? I have the to 10 stations per metro area listed with format, call letters and rating. The format is a bit grainy as the NPR stations were listed as "Liberal News/Talk" and News/Talk stations that consisted of conservative commentators are listed as "conservative talk radio". The former only showed up in one list (Atlanta) :
New York City - Market Size: 16,278,300
1) WCBS: 6.1 - Classic Hits
2) WLTW: 6.1 - Adult Contemporary
3) WBLS: 5.7 - Urban Adult
4) WINS: 5.1 - News
5) WAXQ: 5.0 - Classic Rock
6) WHTZ: 4.6 - Top 40
7) WSKQ: 4.6 - Tropical
8) WKTU: 4.1 - Hot Adult Contemporary
9) WQHT: 3.9 - Hip Hop/R&B
10) WFAN: 3.8 - Sports
Houston - Market Size: 5,546,400
1) KMJQ: 8.3 - Adult Urban
2) KGLK: 6.2 - Classic Rock
3) KLTN: 6.1 - Mexican Regional
4) KODA: 5.5 - Adult Contemporary
5) KSBJ: 5.0 - Christian Radio
6) KKHH: 4.7 - Adult Contemporary
7) KBXX: 4.4 - Hip Hop and R&B
8) KKBQ: 4.4 - Country
9) KQBT: 4.4 - Hip Hop and R&B
10) KLOL: 4.1 - Spanish Variety
I honestly expected a Spanish station to be number one and for Country to be in the top 5. It's barely in the top 10. But Magic 102? It's not really particularly close to between KMJQ and KGLK. I did not expect to see it number 1 like that.
Quote:
Washington DC - Market Size: 4,850,900 1) WAMU: 10.7 - News/Talk
2) WTOP: 8.8 - News
3) WHUR: 7.5 - Urban Adult
4) WBIG: 5.4 - Classic Rock
5) WMMJ: 5.3 - Urban Adult
6) WASH: 5.0 - Adult Contemporary
7) WIHT: 4.5 - Top 40
8) WPRS: 3.8 - Gospel
9) WGTS: 3.6 - Christian
10) WPGC: 3.5 - Hip Hop and R&B
Well I mean lol. Nobody should be surprised on this one.
Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings? I have the to 10 stations per metro area listed with format, call letters and rating. The format is a bit grainy as the NPR stations were listed as "Liberal News/Talk" and News/Talk stations that consisted of conservative commentators are listed as "conservative talk radio". The former only showed up in one list (Atlanta) :
New York City - Market Size: 16,278,300
1) WCBS: 6.1 - Classic Hits
2) WLTW: 6.1 - Adult Contemporary
3) WBLS: 5.7 - Urban Adult
4) WINS: 5.1 - News
5) WAXQ: 5.0 - Classic Rock
6) WHTZ: 4.6 - Top 40
7) WSKQ: 4.6 - Tropical
8) WKTU: 4.1 - Hot Adult Contemporary
9) WQHT: 3.9 - Hip Hop/R&B
10) WFAN: 3.8 - Sports
Phoenix - Market Size: 3,504,100
1) KSLX - 7.3 - Classic Rock
2) KESZ - 7.2 - Adult Contemporary
3) KUPD - 5.6 - Active Rock
4) KMXP - 4.9 - Hot Adult Contemporary
5) KOOL - 4.7 - Classic Hits
6) KTAR - 4.2 - News/Talk
7) KMLE - 4.1 - Country
8) KYOT - 4.0 - Adult Contemporary
9) KNIX - 3.7 - Country
10) KZZP - 3.5 - Top 40
Minneapolis/St Paul - Market Size: 2,910,700
1) KDWB - 6.8 - Top 40
2) KSTP - 6.6 - Hot Adult Contemporary
3) KQQL - 6.4 - Classic Hits
4) KQRS - 6.4 - Classic Rock
5) KXXR - 5.9 - Active Rock
6) KZJK - 5.7 - Adult Contemporary
7) KEEY - 5.6 - Country
8) KNOW - 5.4 - Liberal News/Talk
9) KTIS - 5.3 - Christian
10) KMNB - 4.9 - Country
To answer your question originally. These ratings chart shows what the region's mostly listen to. My Radio Market is Philadelphia. Far as im concerned Philly seems to be pretty well rounded i think.
Philadelphia - Market Size: 4,572,200
1) WDAS: 7.0 -Urban Adult
2) WMGK: 6.9 - Classic Rock
3) WOGL: 6.8 - Classic Hits
4) WBEB: 6.3 - Adult Contemporary
5) WMMR: 5.7 - Active Rock
6) WIP-FM: 5.5 - Sports
7) KYW-AM: 5.2 - News/Talk
8) WUSL: 4.3 - Hip Hop and R&B
9) WXTU: 4.3 - Country
10) WRFF: 4.2 - Alternative
#1 - WDAS ...Is not really a shocker for me, they have been around forever. Their format is Urban Adult Contemporary- Pretty much, Oldskool R&B, Slowjams , Not much rap, little Hip Hop...some current R&B music. But i will say im shocked because WBEB was always #1 for a long time.
#2 - WIOQ .... Mainstream/Top 40 did not make the cut is a bit surprising for me. Maybe just childhood nostalgia.
Location: Watching half my country turn into Gilead
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These are Neilsen ratings, with population numbers based off the 2010 Census and projected to 2017 for population. I'm not sure what metro metric they used for this, since their internal demographic data is behind a paywall. The Bay Area's numbers are high, so I'll assume they used CSA for the Bay, and MSA for everyone else (could be wrong). Based on that, every city under performs in the digital age as far as penetration, but some markets do better than others. I've calculated market size as a percentage of the metropolitan area for both the 2010 Census and 2016 Census estimates:
Are these 12+ numbers? If so what does the male/female 25-54 breakdown look like? Those numbers are the ones that radio stations typically use to sell ads.
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