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"Popular food truck Joe Loves Lobster Rolls will get a brick-and-mortar location this spring in addition to the truck operation.
Owner Tony Herndon said the new restaurant will in Boiling Spring Lakes will serve an expanded menu from the truck’s lobster rolls, soups and lobster grilled cheese. Herndon said he hopes to open the restaurant in April and be open four days a week. There are also plans to turn the restaurant into a franchise.
A restaurant at the North Shore Plaza on N.C. 87, formerly the Bouncing Log Cafe, will open under the same name as the truck: Joe Loves Lobster Rolls.
Customers can expect fried calamari, an authentic South Philly cheesesteak, lobster tacos, a lobster Reuben, lobster over mixed organic greens, lobster macaroni and cheese and more. Wild game dishes will include venison, wild boar, fried alligator, elk, and a number of soups and stews."
This is simple ..... Joe dishes out really great food .... lots of people have been driving many miles to different towns on different days each week and adjust their schedules just to get his lobster rolls wherever he parks his truck .... it won't matter too much where he sets up shop .... he already has a very loyal following. The defunct Bouncing Log site in Boiling Springs will do him just fine ..... easy to get to and plenty of parking.
This is simple ..... Joe dishes out really great food .... lots of people have been driving many miles to different towns on different days each week and adjust their schedules just to get his lobster rolls wherever he parks his truck .... it won't matter too much where he sets up shop .... he already has a very loyal following. The defunct Bouncing Log site in Boiling Springs will do him just fine ..... easy to get to and plenty of parking.
His lobster rolls are fantastic. When his truck comes to Southport, they start waiting hours before he arrives. BSL is close to me so I’ll be a regular customer.
They don't use "fresh" lobster for lobster rolls .... it comes pre-cleaned, shelled and steamed in bulk ready to warm up.... otherwise they would be steaming and cleaning whole lobsters for hours with a lot of waste and added expense.
This is actually a good thing .... it will leave more of those luscious lobster rolls for the rest of us.
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