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in your experience, are they a waste of money and time? I had the impression employers valued 4 yr Bachelor and 2 year Master's degrees, but a 15 credit graduate certificate or diploma? I guess it's better than "just" an undergrad degree, but is it all it's cracked up to be? A new colleague did a bachelor's of commerce and is now doing a health care grad cert.
Is the certificate relevant to their career or their career aspirations? Is there a "degree" offered in the field? These are the types of things that are going to determine whether or not a certificate is valued.
My previous university added a certificate in clinical research administration, due to the high number of pharmaceutical companies in the area. After about 5 years, and a LOT of interest from the companies (and the company's employees) - the college turned it into a full fledged MS program.
In the meantime, yes - the certificate did get you noticed that you were going further to make yourself valuable to the company.
So... it depends. If the certificate has nothing to do with their employer's mission, or their own personal goals, and is just "because" - it will be pretty useless. But, if it is a good program and allows them to bring more to the table, it may rightfully get them noticed.