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My kids are 11 and 12 and are not white. So I paid attention to baby stuff 9-12 years ago. Nearly every baby they used in any capacity was white...and few that weren't were very light skinned. 9 years ago was well past time.
Who cares? 9 years ago they were featuring almost only white children and a speckling of light skinned minorities. 9 Years ago wasn't that long ago. They got called on it and now they have some sort of contest? I don't know. I don't care. They are using children for marketing to give people the warm fuzzies about their products and I don't really buy it. Luckily, I no longer have to buy baby products.
I am just not doing the happy dance for their diversity because its a half hearted attempt and too little too late.
Who cares? 9 years ago they were featuring almost only white children and a speckling of light skinned minorities. 9 Years ago wasn't that long ago. They got called on it and now they have some sort of contest? I don't know. I don't care. They are using children for marketing to give people the warm fuzzies about their products and I don't really buy it. Luckily, I no longer have to buy baby products.
I am just not doing the happy dance for their diversity because its a half hearted attempt and too little too late.
It's not like they were using dozens of different babies, all white, before the contest. They used the same pictures for decades, and these did date from a time when a large majority of parents using their products in the United States were indeed white, just like the population at large.
Just for fun you should buy an assortment of magazines directed at any ethnic group OTHER than white, and compare the diversity in the advertisements and stories, vs. the 'general circulation' (so-called 'white') publications and report back on your findings about inclusion / exclusion of ethnicities. It will be over 500 posts in no time.
It's not like they were using dozens of different babies, all white, before the contest. They used the same pictures for decades, and these did date from a time when a large majority of parents using their products in the United States were indeed white, just like the population at large.
Just for fun you should buy an assortment of magazines directed at any ethnic group OTHER than white, and compare the diversity in the advertisements and stories, vs. the 'general circulation' (so-called 'white') publications and report back on your findings about inclusion / exclusion of ethnicities. It will be over 500 posts in no time.
No they didn't. I remember clearly. Packaging, commercials, etc. They had that "iconic" fat white baby as a mascot but it wasn't in very many places 10 years ago.
Yes, those shelves of baby food in the supermarket are just some type of historical display...
Those shelves are dwindling. It used to be a larger section of the supermarket. Now, there’s one very small section for jarred foods. Larger section of formula, and those little snack puffs.
But as for meals, I know a lot of parents who are making their own, and not using Gerber’s. I’m of the age where my nieces and nephews and their friends are having lots and lots of babies.
It's a marketing ploy to sell more baby food and to make Gerber appear that it adores little Down's babies.
It's scary how gullible the general public is.
Scary that you didn't read the article and see that the parent's entire goal with the submission was to further the acceptance and understanding of Down children.
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